Marketing Manager - Brand & Strategic Projects

Live!•Baltimore, MD

66d•$80,000 - $85,000

About The Position

Oversee and manage marketing and brand initiatives from concept through execution. Responsible for maintaining brand consistency across all touchpoints, developing and enforcing brand guidelines, and collaborating with cross-functional teams to strengthen brand identity. This role also bridges the gap between creative, digital, strategy, and new openings, ensuring projects are delivered on time, within scope, and aligned with business objectives. The ideal candidate thrives in a fast-paced environment and has a solid background in marketing, brand management, project management and stakeholder communication.

Requirements

Minimum of five years' progressive experience in marketing, advertising and communications in a brand management or similar role, preferably in a restaurant, nightlife, entertainment & attractions, or other related hospitality environment.
Proficient in Adobe Creative Suite (Photoshop, Illustrator and InDesign), Canva, all Microsoft Office products, OpenTable,
Detail oriented and able to perform job accurately and thoroughly
Reliability - able to see tasks, ideas or projects through, from start to finish; meet deadlines and budgets
Outstanding planning and organization skills - use organized approach to job responsibilities and able to multi-task and set priorities
Creativity -use independent and original thought and initiative to improve processes or solve problems
Excellent verbal and written communication skills; good telephone skills; good listening skills; share information appropriately, with tact and diplomacy
Self-motivated - self-directed and self-responsible
Ability to thrive in a high-demand, fast-paced environment
Ability to be flexible, adjust to changing conditions and constraints in order to meet goals
Positive attitude - engage in work and be open and approachable
Ability to travel and work flexible hours, including evenings and weekends

Responsibilities

Support national promotions by creating playbooks, collateral and customizing and distributing approved graphic templates and guidelines
Develop, maintain and update brand guidelines for multiple brands, ensuring consistent application across all guest touchpoints including in-venue signage, digital platforms, and promotional materials
Lead national content creation and initiatives for multiple brands
Vibe Dining - Act as brand lead, along with SVP marketing and coordinate marketing initiatives and share best practices for multiple concepts in portfolio
Vibe Dining - Work with field marketing team to create content for multiple "vibe dining" concepts within the portfolio - including reels, shorts and longer form video
Support brand architecture and positioning for new concepts, developments, or corporate initiatives.
Manage approval processes for creative assets and marketing collateral, streamlining feedback from multiple departments
Serve as guardian of the Live! Hospitality & Entertainment brand across corporate and district-level messaging.
Collaborate closely with operations, marketing, design, culinary, and external agencies to produce consistent, high-quality brand collateral and guest communications
Coordinate brand collateral development, training materials, and launch campaigns including digital and static signage needs
Lead project management and coordination for Brand DNA templates: create and distribute slides for team input; follow up to ensure timely completion
Assist in the development of marketing plans for grand openings and first 90 days post opening; ensure completion of all items on marketing checklist
Coordinate communication among internal teams and external vendors to keep all stakeholders informed of project status and upcoming deadlines
Conduct market research and competitive analysis to tailor brand positioning and promotional efforts to local markets and guest demographics
Venue openings: Manage ordering process for approved marketing items; oversee invoices and track expenses against pre-opening marketing budgets
Assist in curating content and organizing media assets, including photos and videos
Serve as liaison with media outlets for advertising opportunities and ensure accurate submission of online award nominations
Responsible for website updates, email campaign execution and project management as needed
Design and edit District Reference Guides, Catering Guides, and Venue Event Guides
Develop new Private Event Guides for all new properties and legacy locations lacking editable files
Provide annual support for IMEX, including booth design and guide updates
Support Photoshop and design needs as they arise
Support creation of media materials such as one-pagers and info sheets; collaborate with team to gather content and assist with design
Manage the corporate collateral request process via Wrike, prioritizing and balancing designer workload
Provide design support during high-volume periods or when primary designer is unavailable
Assist with leasing-related design requests, including site plan and brochure updates
Build and deploy email blasts for development and leasing communications; manage distribution schedule
Source and organize assets for photo requests from construction, design, development teams, and external partners