Marketing Manager, Brand & Event Experiences, NA SMB Marketing

Tiktok • Los Angeles, CA

401d • $91,000 - $165,000

About The Position

The Marketing Manager for Brand & Event Experiences at TikTok is responsible for designing and executing multi-channel marketing events aimed at driving new revenue and enhancing client relationships. This role requires a strategic thinker with strong business acumen to position TikTok as a thought leader in the industry through impactful events. The ideal candidate will manage both industry and owned events, ensuring they align with business objectives and deliver measurable returns on investment.

Requirements

• Minimum 4 years of experience in B2B event marketing strategy and execution.
• Track record of success in owning and delivering ambitious revenue targets through events.
• Experience working closely with Sales and other stakeholders in defining and achieving success.
• Understanding of the SMB competitive landscape in North America.
• Highly creative mindset balanced with a firm focus on measurable results.
• Strong written and verbal communication skills.

Nice To Haves

• Passion for TikTok and understanding of its unique value proposition.
• Understanding of ad technology.

Responsibilities

• Develop and execute innovative, impactful, joint marketing events to drive new revenue and customer acquisition.
• Develop comprehensive event strategies aligned with overall business objectives.
• Identify key industry events and opportunities for TikTok to participate and lead.
• Conceptualize and plan innovative event formats to engage target audiences.
• Oversee the development of engaging event themes, messaging, and branding.
• Manage event budgets and ensure cost-effective execution.
• Utilize data analytics to measure event performance and inform future strategies.
• Lead the planning and execution of 4-5 industry events per quarter.
• Collaborate with cross-functional teams to define event goals and KPIs.
• Source and manage vendors and partners to deliver high-quality events.
• Oversee on-site event logistics, including venue selection and staffing.
• Measure and analyze event performance to identify areas for improvement.
• Manage large-scale TikTok-owned events and coordinate with internal teams for seamless execution.
• Build and maintain strong relationships with industry partners, sponsors, and vendors.
• Negotiate partnerships and secure sponsorship deals to support event initiatives.

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: No Education Listed