Marketing Manager, Brand & Event Experiences, NA SMB Marketing

Tiktok • Austin, TX

395d

About The Position

The Marketing Manager for Brand & Event Experiences at TikTok is responsible for designing and executing innovative marketing events aimed at driving new revenue and customer acquisition for small and medium-sized businesses. This role requires a strategic thinker with a strong background in B2B event marketing, capable of managing large-scale industry events and TikTok-owned events while ensuring alignment with business objectives and delivering measurable returns on investment.

Requirements

• Minimum 4 years of experience in B2B event marketing strategy and execution.
• Track record of success in owning and delivering ambitious revenue targets through events.
• Experience working closely with Sales and other stakeholders in defining and achieving success.
• Understanding of the SMB competitive landscape in North America.
• Strong written and verbal communication skills.

Nice To Haves

• Passion for TikTok and understanding of its unique value proposition and ad products for SMBs.
• Understanding of ad technology.

Responsibilities

• Develop and execute innovative, impactful, joint marketing events to drive new revenue and customer acquisition.
• Develop comprehensive event strategies aligned with overall business objectives.
• Identify key industry events and opportunities for TikTok to participate and lead.
• Conceptualize and plan innovative event formats (virtual, hybrid, in-person) to engage target audiences.
• Oversee the development of engaging event themes, messaging, and branding.
• Manage event budgets and ensure cost-effective execution.
• Utilize data analytics to measure event performance and inform future strategies.
• Lead the planning and execution of 4-5 industry events per quarter, such as CES, SXSW, and ShopTalk.
• Collaborate with cross-functional teams to define event goals and KPIs.
• Source and manage vendors and partners to deliver high-quality events.
• Oversee on-site event logistics, including venue selection, staffing, and equipment.
• Manage large-scale TikTok-owned events, including SMB Month and Small Business Saturday.
• Build and maintain strong relationships with industry partners, sponsors, and vendors.
• Negotiate partnerships and secure sponsorship deals to support event initiatives.

Benefits

• Competitive salary
• Health insurance
• Flexible scheduling
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: No Education Listed