Marketing Manager - Audience Marketing - Remote

Mayo Clinic • Rochester, MN

197d • Remote

About The Position

The Marketing Manager translates business goals into AJO/AEM-powered personalization strategies. This role defines segmentation, triggers, and personalization logic to deliver the right content to the right user at the right time, supporting demand generation. The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients and will be responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics, and plans to support Mayo Clinic's mission, strategic plan, and business objectives. Significant marketing experience and a deep knowledge of project management is required for success. The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. This individual will also facilitate market research and competitive analysis, synthesize findings, and advocate for products and services that align with the organization's mission and vision. Responsibility for measurement and reporting and assigned marketing budgets is also included. The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs. The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operational excellence. The Marketing Manager has strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate, and mentor others, including external vendors. The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies, and others. May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.

Requirements

• Bachelor's degree in Business Administration or related field.
• 5 years of marketing experience.
• Experience in all aspects of developing and managing marketing strategies and budgets.
• Project management experience in implementing tactical marketing programs.
• Comprehensive digital marketing skills.

Nice To Haves

• M.B.A. or equivalent Master's degree preferred.
• Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
• Excellent analytical and communication skills.
• Entrepreneurial approach, high tolerance for ambiguity.
• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
• Collaborative communication skills - Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
• Technological and digital marketing skills - Possess contemporary knowledge of digital tools, platforms, and channels and a good understanding of marketing technology.
• Critical thinking skills - Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
• Analytical skills - Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
• Creativity and innovation - Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
• Personal Motivation - A commitment to meeting deadlines with a high-quality product. Sense of urgency, a strong work ethic, flexibility, and creativity.

Responsibilities

• Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
• Facilitate market research to determine market requirements for existing and future products.
• Evaluate and analyze customer research, current market conditions, and competitor information.
• Identify and develop a deep understanding of target audience needs and be an advocate for product, service, or project.
• Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.
• Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research, and business plans, and continually assess consumer and business needs to ensure alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Hospitals
• Education Level: Bachelor's degree