Marketing Manager, Amazon Shopping Video

Amazon.com-posted 3 months ago
$98,200 - $179,600/Yr
New York, NY
5,001-10,000 employees
General Merchandise Retailers
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Now more than ever, customers watch videos when they shop. Videos and livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live's team's mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. If you are interested enjoy a creative and fast-paced working environment and want to focus on a strategic new initiative, join our team today!

  • Serve as primary point of contact for marketing and advertising agencies, ensuring strategic alignment and effective execution of marketing initiatives.
  • Enhance agency workflows and processes to drive operational efficiency and campaign effectiveness.
  • Drive day-to-day paid media strategy and oversee agency execution across digital channels, including providing strategic direction, campaign optimization guidance, and performance reporting requirements.
  • Lead the agency in helping to develop quarterly marketing plans encompassing onsite, free offsite, paid offsite, and merchandising strategies.
  • Partner cross-functionally with Content, Creative, Product, and Monetization teams to align agency-developed quarterly marketing calendars with business objectives.
  • Monitor performance metrics and create regular reports on campaign effectiveness.
  • 5+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience managing and measuring marketing performance in various channels.
  • Experience with paid media and owned and operated channels (i.e. email, onsite, etc.).
  • Experience managing external partners to develop marketing programs.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Experience with multi-phased A/B test planning and execution.
  • Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
  • Full range of medical, financial, and/or other benefits.
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