MARKETING LIAISON

Avow Hospice•Whiskey Creek, FL

2d•$63,000 - $75,000

About The Position

Under the direction of the Director of Business Development, develops business partnerships generating hospice admissions growth by making effective sales contacts, in-person calls, and presentations. Serves as the agency staff liaison with physicians, facilities, healthcare professionals, and community referral sources. Responsible for the overall development and hospice referral growth in assigned territory.

Requirements

Bachelor’s Degree in marketing, communications, business or nursing
three to five years marketing and sales experience in the healthcare field with physicians, long-term care and hospitals preferred.
A proven track record of success in the healthcare field managing a territory with documented incremental growth.
Current Florida Driver’s License
Excellent communicator of clinical or technical material with experience in speaking to small and large groups of healthcare professionals.
Ability to read, analyze, and interpret scientific or technical documents and apply them to your daily calls.
Ability to respond effectively to customer concerns and inquiries.
Excellent writing skills.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, and draws valid conclusions.
Ability to analyze data for trends and opportunities.
Must be able to provide own transportation to drive to any location in Collier and South Lee County during day or nighttime hours.
All applicants offered a position are required to complete a screening through the Clearinghouse.

Nice To Haves

CORE training for ALF Administrators a plus

Responsibilities

Meets hospice admissions goals for assigned accounts on a monthly basis.
Responsible for the overall development and referral growth of assigned territory, including facilities, physicians, healthcare providers, and community agencies.
Develops, implements and evaluates monthly, quarterly, and annual territory plans to achieve growth goals and to implement agreed upon strategies and actions.
Develops business relationships with providers by making on average 50 effective sales calls and presentations per week to targeted referral sources.
Maintains professional knowledge of provider services. Acts as liaison between referral sources and agency to communicate information about new products, programs, and service delivery.
Serves as Avow’s staff liaison with physicians, facility clinicians, and community agencies.
Meets with families, as appropriate, to discuss hospice services, individual needs/concerns, and manage expectations.
Takes initiative in building relationships with Avow’s admissions department and the appropriate patient care staff to assure effective communication with referral sources and internal stakeholders.
Demonstrates knowledge of Avow’s policies and procedures, philosophy of care, goals and objectives and pertinent state, federal and Joint Commission standards, rules, regulations, and role of Interdisciplinary Team in hospice services provided with referral sources and community members.
As requested by the Director of Business Development, participates in marketing efforts for the purpose of educating the healthcare community about hospice programs, including physician calls, lunch and learns, health fairs, speaking engagements, and CEU programs for healthcare providers.
Updates and maintains customer and competitor profiles, logs daily sales call activity, and documents plans for follow-up activities with referral sources using CRM software.
Prepares weekly and monthly tracking reports on referral sources and keeps agency informed of key marketplace changes relating to providers and competitors.
Adheres to professional business attire dress code while on duty.
Other duties as assigned.