Marketing Liaison

Moet Law Group

378d • $50,000 - $65,000

About The Position

As a Marketing Liaison, you will play a crucial role in shaping and enhancing the company's identity within the legal industry. This position involves developing and implementing innovative marketing strategies that resonate with the target audience, strengthen company loyalty, and elevate the firm's presence. The role requires a blend of creativity and analytical skills, along with excellent communication abilities and a deep understanding of company development.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Brand Strategist or in a similar role.
• Strong understanding of brand development, market research, and digital marketing.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to translate ideas into actionable strategies.
• Familiarity with legal industry trends is a plus.
• Experience dealing with clients/customers in a professional, courteous manner.
• The ability to work to targets - setting goals and working to individual or team targets.

Nice To Haves

• A background or interest in the legal market or research is beneficial, but not essential.
• A background in legal marketing or professional services marketing is preferred but not required.

Responsibilities

• Collaborate with cross-functional teams to define and refine the relationship between Clients and Medical Providers.
• Develop a deep understanding of the target audience and market trends.
• Conduct market research and competitor analysis to identify opportunities for differentiation.
• Define and articulate the unique value proposition of the law firm within the legal landscape.
• Oversee the development of multimedia content, including website copy, social media posts, and promotional materials.
• Monitor and analyze digital metrics to measure the effectiveness of company initiatives.
• Work closely with marketing, legal, and leadership teams to ensure brand consistency across all channels.
• Collaborate with external agencies and vendors to execute company-related projects.
• Conduct market research to identify potential clients, competitors, and market trends.
• Collaborate with the management team to create effective marketing strategies to reach the target audience.
• Plan and execute marketing campaigns through various channels, including online platforms, community events, and healthcare professionals.
• Establish and maintain relationships with healthcare professionals, physicians, hospitals, and other referral sources.
• Network within the community to build partnerships and increase referrals.
• Develop and implement educational programs to inform the community about the benefits and services offered by the company.
• Conduct presentations and workshops to healthcare professionals to promote the company's expertise and services.
• Ensure consistency in branding and messaging across all marketing materials.
• Maintain accurate records of marketing activities, referral sources, and outcomes.
• Prepare regular reports on the effectiveness of marketing strategies and make recommendations for improvements.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Travel reimbursement
• Vision insurance
• Bonus opportunities
• Monthly bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree