Marketing Liaison and Intake Co-Ordinator

Visiting Angels of Jenkintown•Jenkintown, PA

6d•Onsite

About The Position

Marketing Liaison and Intake Co-Ordinator (Full-Time) Location: Jenkintown | Reports to: Director Type: Full-Time | Industry: Senior Home Care I OFFICE BASED Are you a natural connector with a passion for helping others? Visiting Angels Jenkintown and Horsham is looking for a “go getter” to work as Marketing Liaison and Intake Coordinator in our JT/Horsham office. In this highly visible and community-oriented role, you’ll be instrumental in growing our mission—bringing compassionate, non-medical home care to more seniors across the region. We’re looking for someone who is more than a skilled communicator — someone who leads with empathy, listens with patience, and understands the emotional weight of choosing care for a loved one. Visiting Angels Jenkintown/Horsham belongs to the same family company that owns other 5 Visiting Angels Franchises in and around Greater Philadelphia covering 4 counties with 520+ caregivers/ angels, and 52+ office staff team. Visiting Angels prides in putting CLIENT FIRST no matter what and if you are a person who thrive in making a difference while growing your career in a growth-oriented company, look no further. You’ll thrive here if you're driven by purpose, love building lasting relationships, and enjoy working independently while being part of a collaborative and supportive team.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field preferred.
At least 4 years of experience in sales, healthcare outreach, business development, or community engagement — preferably in the home care, hospice, or senior care industry.
Exceptional relationship-building and public speaking skills.
Strong organizational and time management abilities; able to balance multiple priorities and meet deadlines.
Proficiency with Microsoft Office, CRM tools, and industry-related software.
High emotional intelligence and an authentic, professional presence.
Valid driver’s license and willingness to travel throughout the territory.
ALL APPLICANTS MUST BE ABLE TO PROVIDE PROOF OF VACCINATION.

Responsibilities

Own and Grow Referral Networks: Act as the primary liaison between Visiting Angels and referral partners such as hospitals, rehab centers, discharge planners, physician offices, and senior living communities.
Educate with Empathy: Share the story and value of private-duty home care. Help providers and families understand how easy it is to refer clients to us—and why we’re the best choice.
Lead the Marketing Plan: Develop and execute a clear Marketing Liaison Action Plan (MLAP) with measurable goals, strategies, and KPIs. Adapt the plan based on results and local opportunities.
Engage the Community: Represent Visiting Angels at local health fairs, networking groups, and senior-focused events. Occasionally assist with home visits to support lead conversions.
Be the trusted First Contact: Handle all incoming inquiries with warmth and professionalism. Make every caller feel heard, supported, and confident that they’ve found the right place.
Connect through Conversation: Conduct in-depth phone assessments to uncover each client’s unique care needs — from health conditions to emotional concerns. You'll ask the right questions and listen between the lines
Coordinate with Care: Work closely with our scheduling team to give the advanced information about the right caregiver of each client, based on needs, preferences, and personalities
Track and Report Results: Maintain CRM records, monitor lead flow, track conversions, and evaluate ROI on outreach activities.