Marketing Lead - HCG

RC Andersen•Boise, ID

About The Position

Build Your Career with Purpose. For Layton, this isn’t just another proposal role, it’s a chance to join a team where your creativity, attention to detail, and commitment to quality make a real impact. Excellence is part of our DNA, and we’re looking for a talented Marketing Lead to help us bring our projects and people to life through compelling proposals and marketing materials. If this sounds like you, we can’t wait to talk: Detail Oriented: Mediocrity will just not do on your watch. You do your best work even when nobody’s looking. It’s not that you’re a perfectionist, you just really enjoy what you do and relish in the details others overlook. A Strategic Mindset: Not only do you see the big picture, you understand your place in it. You’re curious and ask the right questions at the right time. You’re able to interpret and communicate data simply and clearly. You think! Have An Eye for Design & Layout: You know what looks good on a page and how to structure content so it’s easy to read and engaging. You’re comfortable using templates and tools to create sharp, professional documents. Write Like a Pro: You’re a clear thinker who can gather and edit copy for clarity, tone, and grammar. You can take technical information and make it readable. Extreme Ownership: You understand the assignment, prepare a clear, simple plan, then make things happen. Though you’re humble in the prep, you’re confident in the execution. Yet, as good as you are, you never let ego get in the way. Superior Creative Skills: Like Ted Lasso, you’d never bring an umbrella to brainstorm. You innovate by seeing opportunities where others see roadblocks. You’re exceptionally collaborative and refreshingly optimistic. Bold Go-getter: You refuse to be constrained by "the way things have always been done.” You’re resourceful and highly organized, and have proven you can prioritize multiple, concurrent tasks in a fast-paced environment. Most impressively, you’re not afraid to pick up the phone to get the answers you need. A Team Player: You’re responsive, flexible, and collaborative. You enjoy working closely with others to meet deadlines and goals. Curious About Construction: You’re on your way to becoming an expert, and you’re always eager to learn more and to know what matters most to our clients.

Requirements

Detail Oriented: Mediocrity will just not do on your watch. You do your best work even when nobody’s looking. It’s not that you’re a perfectionist, you just really enjoy what you do and relish in the details others overlook.
A Strategic Mindset: Not only do you see the big picture, you understand your place in it. You’re curious and ask the right questions at the right time. You’re able to interpret and communicate data simply and clearly. You think!
Have An Eye for Design & Layout: You know what looks good on a page and how to structure content so it’s easy to read and engaging. You’re comfortable using templates and tools to create sharp, professional documents.
Write Like a Pro: You’re a clear thinker who can gather and edit copy for clarity, tone, and grammar. You can take technical information and make it readable.
Extreme Ownership: You understand the assignment, prepare a clear, simple plan, then make things happen. Though you’re humble in the prep, you’re confident in the execution. Yet, as good as you are, you never let ego get in the way.
Superior Creative Skills: Like Ted Lasso, you’d never bring an umbrella to brainstorm. You innovate by seeing opportunities where others see roadblocks. You’re exceptionally collaborative and refreshingly optimistic.
Bold Go-getter: You refuse to be constrained by "the way things have always been done.” You’re resourceful and highly organized, and have proven you can prioritize multiple, concurrent tasks in a fast-paced environment. Most impressively, you’re not afraid to pick up the phone to get the answers you need.
A Team Player: You’re responsive, flexible, and collaborative. You enjoy working closely with others to meet deadlines and goals.
Curious About Construction: You’re on your way to becoming an expert, and you’re always eager to learn more and to know what matters most to our clients.
Bachelor's Degree (B.A.) in Marketing, Communications, Design, Business or a related field or equivalent; or equivalent combination of education and experience
4-6 years of experience in proposal and presentation planning and coordination, page layout, drafting tailored proposal content, graphics development, and editing. AEC industry experience is preferred.
Excellent interpersonal and communications skills with emphasis on superior persuasive writing/editing and presentation ability.
Advanced proficiency with Adobe Creative Cloud/Suite (InDesign, Illustrator, Photoshop, etc.); and MS Office (namely PowerPoint).

Responsibilities

Promote MKTG 360o Services
Coordinates with the Digital, Comms and Creative Services teams to facilitate SBU strategic pursuits campaign planning, and messaging and planning of any thought leadership initiatives, client events, conferences, advertising, social media, etc. to advance services/reputation with target clients/sectors.
Supports BD in annual business planning related to client events, conferences, sponsorships, advertising, etc.
Provides marketing support to key initiatives through creation of brochures, brown bag materials, etc. focused on technical capabilities and benefits.
Applies knowledge of Layton’s overall service offerings including strategic initiatives.
Capture Planning and Proposal Development
Develops capture planning facilitation skills to guide long-term pursuit development strategies and tactics.
Leads development of highly complex proposals, presentations, and marketing materials via application of Winning on the Left (WOTL) principles and level of effort (LOE) guidelines.
Helps pursuit teams develop sales messages, benefits, and compelling demonstrated team qualifications that will resonate with the client to efficiently win new work.
Partners with BD to set and meet the proposal development schedule and help coordinate assignments, facilitate storyboarding; help write/edit/tailor qualification sections; format and edit content; review for RFP compliance, quality, and messaging; as well as oversee or complete production and delivery.
Significant content knowledge and ability to contribute to development of persuasive messaging, graphics, and writing in proposals and presentations.
Supports interview/presentation preparation including the development of content, Q&A preparation, platform skills training, and coaching.
Closes out pursuits by planning and facilitating internal debriefs with information shared and integrated into future efforts.
Strategic Client Development
Supports BD in strategic client relationship development, gaining a deep understanding of client goals and needs, opportunity creation/identification, positioning, and pursuit execution.
Conducts research about clients and competitors through websites, news sources, publications, direct interaction with clients, subconsultants, and competitors.
Helps identify and draw attention to gaps in our knowledge and strategize methods to gain a deeper understanding, tracking actions and progress.
Leverages information from debriefs to help BDs enhance client relationships, calibrate top clients and pursuits, and advance positioning for future pursuits.
Helps BDs prepare for strategic client engagement (e.g., sales meetings, wellness checks, lunch n’ learns, industry events, conferences, etc.). May have direct client contact, for example, participating in debrief meetings, connecting with clients at industry events.
Maintain and Leverage Marketing Information
Advanced user of Layton systems, including Unanet Cosential, Monday.com, and Open Asset; provides training on systems and processes for marketing information management.
Differentiators
Masters and facilitates strategic sales training activities such as components of WOTL.
Demonstrates ability to think strategically and drive actions to support team’s goals (including proactive client development and long-lead pursuit positioning).
Meets the highest level of skill and performance in the Marketing Lead career stage, with deep knowledge of and contribution to best practices.
Collaborates effectively and proactively with broader marketing team.
Acts as a resource for others.
Supports on-boarding and training of new staff.
Progression possible based on demonstration of leadership within MKTG team and management skills needed to serve in advanced role.