MARKETING LEAD - PT (20 HRS/WK) CONTRACT

AyurPrana LLC•Asheville, NC

just now

About The Position

The Marketing Lead serves as the creative and strategic driver behind the AyurPrana Listening Room’s public presence. This part time role bridges artistry and analytics, crafting meaningful, visually cohesive, and emotionally resonant campaigns that connect audiences with the venue’s unique programming of Kirtan, conscious music, world and folk traditions, avant garde experimentation, and ritual based performance. The ideal candidate is passionate about music as a form of healing and community connection, and thrives in an environment that values mindfulness, collaboration, and innovation.

Requirements

Three or more years experience in marketing, preferably within the music, arts, or wellness industries.
Strong understanding of digital advertising, event marketing, and social media management.
Extensive knowledge of music venue marketing flow, operations, and procedures.
Strong organizational skills and attention to detail.
Excellent writing and communication skills with an ear for tone and authenticity.
Familiarity with Meta Business Suite, Google Workspace, Hubspot, Canva, and Google Analytics.
A deep appreciation for conscious, world, and experimental music traditions.
Ability to balance creativity with organization, comfortable managing multiple campaigns simultaneously.
Collaborative spirit and comfort working in a small, dynamic team.

Nice To Haves

Familiarity with Asana is a plus.

Responsibilities

Develop and execute comprehensive marketing plans for each event, beginning four or more weeks out through post show coverage.
Maintain and execute a consistent content calendar aligned with the APLR mission, brand, and programming rhythm.
Identify key audience segments for devotional, world, and experimental music communities locally and regionally.
Manage the venue marketing budget, allocate ad spend, and analyze return on investment across platforms.
Oversee all digital channels including social media, email newsletters, and website updates.
Create compelling copy and visual assets for event announcements, ticket pushes, and artist storytelling.
Build ticket links in DICE and manage online listings, including Bandsintown, Jambase, DICE, and national and local calendars.
Coordinate targeted ad campaigns across Meta, Google, Bandsintown, and other channels for awareness and ticket sales.
Collaborate with artists and agents on cross promotional content.
Build relationships with local press, radio, wellness centers, yoga studios, and arts organizations.
Cultivate relationships with influencers and content creators aligned with APLR’s values and aesthetics.
Support community based promotions and ticket giveaways.
Handle all poster distribution and street team responsibilities, ensuring visibility across the Asheville area.
Represent APLR at local events and network within Asheville’s creative and conscious communities.
Ensure all marketing materials embody the APLR voice, which is sincere, inclusive, artistic, and heart forward.
Oversee design consistency across social, print, web, and venue signage.
Collaborate with photographers, videographers, and graphic designers to document and promote events.
Track engagement metrics, ticket sales trends, and ad performance to inform strategy.
Produce monthly marketing reports and insights for leadership.
Work closely with the Events Director and Design Team to align messaging and visual presentation.