Marketing Lead-Surgical

Harrow, Inc.

18d•Remote

About The Position

The Marketing Lead, Surgical/Perioperative is the strategic and executional lead for Harrow’s surgical portfolio, including TRIESENCE®. This role owns end-to-end marketing strategy and execution, driving growth through integrated HCP and patient marketing programs across the perioperative setting.

Requirements

Bachelor’s degree required, MBA preferred
10+ years pharma/biotech marketing experience
Strong HCP marketing and brand leadership experience
Proven success leading integrated, omnichannel campaigns
Ophthalmology or surgical/perioperative or buy & bill experience required

Responsibilities

Lead marketing strategy, positioning, and annual planning for the surgical/perioperative portfolio
Identify growth opportunities across surgical settings and care pathways
Support product launches and lifecycle initiatives
Own omnichannel campaigns across personal and non-personal channels (sales, digital, media, CRM)
Develop HCP and patient marketing programs to drive awareness and utilization
Oversee messaging, content, and field-facing tools
Define KPIs and measure campaign effectiveness
Use insights to optimize performance and inform strategy
Partner with sales, medical, regulatory, and market access teams to ensure aligned, compliant execution
Lead promotional review and ensure high-quality deliverables
Manage agencies and vendors to deliver programs on time and within budget
Oversee budgets and multiple concurrent initiatives