Marketing Lead-Retina

Harrow, Inc.

7d•Remote

About The Position

The Marketing Lead, Retina is the strategic and executional lead for Harrow’s Retina portfolio, including IHEEZO®, TRIESENCE®, BYOOVIZ™, and OPUVIZ™. This role owns end-to-end marketing strategy and execution across brands, driving growth through integrated HCP and patient marketing programs.

Requirements

Bachelor’s degree required, MBA preferred
10+ years pharma/biotech marketing experience
Strong HCP marketing and brand leadership experience
Proven success leading integrated, omnichannel campaigns
Ophthalmology, retina, or buy & bill experience required

Responsibilities

Retina Brand Leadership
Lead marketing strategy, positioning, and annual brand planning across the Retina portfolio
Identify growth opportunities and drive demand across care settings
Support product launches and lifecycle initiatives
Integrated Marketing Execution
Own execution of omnichannel campaigns across personal and non-personal channels (sales, digital, media, CRM)
Develop HCP and patient marketing programs to drive awareness and adoption
Oversee content, messaging, and field-facing tools
Performance & Analytics
Define KPIs and measure campaign effectiveness
Use insights to optimize performance and inform strategy
Cross-Functional Leadership
Partner with sales, medical, regulatory, legal, and market access to ensure aligned, compliant execution
Lead promotional review and ensure high-quality deliverables
Agency & Operations
Manage agencies and vendors to deliver programs on time and within budget
Oversee marketing budgets and multiple concurrent initiatives