Marketing Lead- Employer Brand

PMG•New York, NY

About The Position

PMG is searching for an Employer Brand Marketing Lead who will develop and own the overarching marketing strategy to elevate PMG’s employer brand across key talent audiences. This individual will work closely with our People & Culture, Talent Acquisition, DE&I, Internal Communications, and Creative teams to create impactful, integrated campaigns that attract top-tier talent and strengthen employee engagement.

Requirements

5+ years of experience in employer branding or talent marketing
Proven success in partnering across multiple teams and stakeholders with strong leadership capabilities.
A track record of developing and executing integrated, multi-channel marketing campaigns.
Exceptional storytelling, communication, and presentation skills.
Strong analytical skills with the ability to turn insights into actionable strategies.

Responsibilities

Develop and own the employer brand marketing strategy, defining annual goals, key narratives, and campaign roadmaps in alignment with People & Culture.
Act as the strategic marketing point of contact for people-related programs, providing campaign leadership and guidance.
Lead stakeholder alignment and planning across functions for large-scale initiatives such as recruiting programs, brand campaigns, and internal launches.
Drive integrated campaigns to attract top talent and enhance employee engagement, using digital, social, video, and in-office activations.
Oversee storytelling, asset creation, and go-to-market execution in collaboration with creative, content, and media teams.
Identify and optimize channel mix strategies (LinkedIn, Glassdoor, programmatic, careers site, etc.) to reach both active and passive candidates.
Partner with internal communications to highlight culture and employee stories through campaigns and events.
Support high-impact employee moments such as onboarding, anniversaries, promotions, and L&D milestones with branded experiences.
Lead collateral and content development in support of new marketing campaigns.
Plan and execute employer brand events, including recruiting activations, employee engagement initiatives, and culture-building experiences.
Conduct market research to identify industry trends and external factors influencing strategy.
Define KPIs, track performance, and present reporting and insights to senior stakeholders to refine strategies.
Collaborate with the Collective marketing team to streamline operational processes and increase efficiency.
Manage and mentor a team of marketing professionals.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.