Marketing Intern

American Society of Landscape Architects

9h • Hybrid

About The Position

The American Society of Landscape Architects (ASLA) seeks a motivated and detail-oriented Marketing Intern to support ASLA’s mission by helping strengthen the student-to-associate membership pipeline. This internship is a project-based role focused on developing a reusable marketing toolkit that ASLA and ASLA Student Chapters can use to increase student-to-associate conversion. The intern will work closely with Lydia Thompson and the Development and Membership teams to research needs, develop messaging and creative assets, and produce a practical, ready-to-use set of templates and guidance that student chapters can implement. This position provides hands-on experience in nonprofit/professional association marketing, lifecycle communications, basic analytics, and template-based content and design workflows.

Requirements

• Legally authorized to work in the U.S.
• Current undergraduate/graduate student or recent graduate (within 12 months) in marketing, communications, business, design, landscape architecture, or a related field.
• Interest in nonprofit/professional association marketing and/or landscape architecture, design, or sustainability.
• Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences.
• Comfort working with templates and basic data (e.g., Excel/Google Sheets) to support planning and simple performance tracking.
• Experience with Canva and/or Adobe Creative Cloud (InDesign/Photoshop/Illustrator) and Microsoft Office (Word, PowerPoint).
• Highly organized and able to manage priorities and deadlines in a hybrid work environment.

Responsibilities

• Conduct discovery to understand the student-to-associate journey (review existing ASLA materials, audit chapter-facing assets, and gather input from internal stakeholders, committees, and/or select student chapter leaders).
• Draft and refine a student-to-associate conversion message framework (value propositions, calls-to-action, tone guidance, and key FAQs) aligned with ASLA branding and messaging.
• Design and assemble a student chapter-ready marketing toolkit that may include: email templates, social media copy and graphics, a one-page handout, slide template, event/promo checklist, and Canva/Adobe-based design templates.
• Create a simple implementation guide for student chapters (recommended timelines, posting cadence, customization instructions, and accessibility/brand considerations).
• Propose a lightweight measurement approach (e.g., recommended tracking fields, UTM guidance, and a basic reporting template) so ASLA can assess adoption and outcomes.
• Deliver a final toolkit package and present key findings and recommendations to the Development team and relevant stakeholders at the end of the internship.
• Note: Interns will not be used for overflow or purely administrative tasks; any administrative work must be directly tied to project and learning goals.

Benefits

• ASLA offers an attractive, competitive benefits package, including medical, dental, and life insurance; a generous 401(k) plan; a comprehensive wellness program; and flexible schedules.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed