Marketing Intern

Arrow Bank NA • Glens Falls, NY

3d • $20 • Onsite

About The Position

The Marketing Intern will be at the center of Arrow’s outward-facing brand strategy bridging the gap between our employees and customers by amplifying our culture across social media. The Marketing Internship offers a unique blend of research and hands-on execution, where you will test new social communication tools, engage with internal test groups, and help shape the future of the Company’s digital presence.

Requirements

• Actively involved in the campus community college students who are eager to learn and take initiative in a professional setting with a GPA of 3.0 or higher pursuing a degree in Marketing, Communications, Digital Media or a related field
• Hands-on experience with various social media platforms, content creation, and basic video editing skills
• Proficiency in Microsoft Office applications (Word, Excel, Outlook) and ability to effectively learn and utilize department specific systems and software
• Excellent organizational and time-management skills, with the ability to take initiative and prioritize multiple tasks and projects; consistently meet established deadlines
• Excellent written and verbal communication skills, with the ability to communicate confidentially, clearly, professionally, and confidently with internal partners, management, and other stakeholders
• Ability to remain in a stationary position, often standing or sitting, for prolonged periods of time
• Ability to repetitively use a telephone, computer mouse, and keyboard for extended durations
• Ability to lift and/or move up to 15 pounds
• Work is performed primarily in a professional office environment
• Reasonable accommodations will be provided as required by law to enable qualified individuals with disabilities to perform the essential functions of the job

Responsibilities

• Identify and pilot emerging social media platforms and tools to Increase visibility and enhance audience engagement
• Lead internal test groups for new communication tools, including participant recruitment, onboarding, and tool implementation
• Create content and multimedia assets within tool to maintain a consistent brand voice to measure engagement levels before and after
• Review Social Media Policy to ensure it reflects current digital trends and best practices, identify opportunities for enhancement, and make recommendations
• Make recommendations about employee social media participation in corporate social media initiatives expectations
• Develop and maintain a library of “evergreen” social media content to ensure a consistent and professional brand voice
• Create user-friendly training materials, guides, and release notes to help team adopt new social communication tools
• Support SEO initiatives and coordinate with team members to align social media efforts with community-facing content
• Monitor social trends and internal usage to proactively identify and minimize potential reputational risks
• Attend and participate in team meetings to understand planning and decision-making processes, gain insights into team dynamics and exposure to various Marketing functions and organizational processes
• Attend a continuing education event, branch visit, and participate in a community service opportunity to promote corporate social responsibility
• Attend weekly meetings to collaborate with interns from other departments within the company to share knowledge, build power skills, and share experiences in the program
• Participate in presentation at conclusion of program, showcasing your learning and contributions to the Executive Leadership team

Benefits

• Real World Experience – Work on meaningful projects that will impact our business
• Professional Development – Enhance your technical, power, and leadership skills
• Mentorship & Networking – Connect with experienced professionals and organizational leaders
• Community Involvement – Participate in volunteer opportunities and company-sponsored events that support local organizations
• Career Growth – Potential for future employment opportunities with Arrow Financial Corporation

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed