Marketing Intern

First Quality • Lewistown, PA

32d

About The Position

First Quality is seeking a motivated and detail-oriented Marketing Summer 2026 Intern to support market analysis, product launches, and content development initiatives across our Absorbent Hygiene categories. This role offers a unique opportunity to gain hands-on experience in competitive analysis, contribute to product launches and digital content creation and play a key role in monitoring consumer sentiment and competitor activity. As a Marketing Intern, you will collaborate cross-functionally, develop actionable insights, and present your findings to the marketing team—making a tangible impact on First Quality’s brand and product strategies.

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Business, Communications or a related field.
• Prior coursework in marketing, market research or consumer products is required.
• Familiarity with Microsoft Office Suite (Excel, PowerPoint, Word) required.
• Strong analytical and organizational skills.
• Excellent written and verbal communication abilities.
• Attention to detail and ability to manage multiple tasks.
• Interest in consumer products and brand marketing.

Nice To Haves

• Prior internships are preferred but not required.
• Experience with digital marketing tools, social listening platforms or data analysis is a plus.

Responsibilities

• Develop knowledge of Absorbent Hygiene categories (e.g., diapers, incontinence products) and catalog competitor product claims, pricing, pack sizes, and promotions through SKU-level retail audits.
• Assist in launching new and upgraded private brand products at key retailers, including developing digital content, marketing materials, and compiling product kits and assets for sales and marketing teams; organize and support internal launch meetings.
• Develop digital marketing plan to optimize online retail experience across key categories to increase awareness and sales.
• Create catalog of approved claims and icons available for each of the three AbHy categories in central location to be accessed by the entire team
• Audit physical packaging and PDP content across key accounts, assessing visual impact, messaging clarity and competitive differentiation; deliver actionable recommendations to improve discoverability, shelf presence and conversion

What This Job Offers

• Career Level: Intern
• Number of Employees: 1,001-5,000 employees