Marketing Intern

Children's Healthcare of Atlanta

About The Position

The Marketing Intern will serve as a supporting member of the Clinical, Brand and Foundation Marketing teams, coordinating and assisting with the execution of integrated marketing initiatives. This role provides hands-on experience in healthcare marketing while supporting day-to-day production, workflow management and campaign implementation. The intern will assist with project coordination, research, content development, digital updates and reporting, helping ensure marketing initiatives are delivered on time, on brand and aligned with business objectives. The Children's Summer Intern program allows interns the opportunity to gain hands-on experience related to their field of study by working on meaningful projects alongside Children’s professionals. Intern responsibilities may include project management, event planning and support, logistics, data base management, research, and analysis. Interns may explore career paths and apply for full-time positions upon successful completion of the program.

Requirements

Research area: research experience necessary either through previous internship, work experience, or course work; practical knowledge about the conduct of research principals required
College or graduate student that is currently working towards a Bachelor or Master’s degree in Journalism, Communications, Business, Marketing, Healthcare Administration or other related field, required
Organized, detail oriented; Able to prioritize time sensitive assignments
Creative and flexible; Able to adapt to change
Self-starter; Able to make decisions independently
Strong verbal and written communication skills; Strong interpersonal and presentation skills
Able to work well with diverse groups, comfortable interacting with all levels
Able to represent Children’s in a mature and professional manner
Willing to work long hours that could include evenings and weekends, if applicable to internship
Proficient with Microsoft Office applications (Word, Excel, Power Point, Access, Outlook) or other applications as required
Able to travel throughout expanded metro Atlanta area; Must provide reliable transportation, if applicable to internship

Nice To Haves

Progression toward an undergraduate degree in Marketing, Communications, Business, Advertising or related field
Strong writing, communication, and organizational skills
Ability to manage multiple tasks and shifting priorities
Detail-oriented with strong follow-through
Analytical mindset with interest in reporting and performance metrics
Proficient in Microsoft Office Suite; familiarity with CMS or project management systems preferred
Knowledge of medical terminology useful
Knowledge of basic statistical software useful

Responsibilities

Coordinating and assisting in the execution of multi-channel marketing initiatives across Clinical, Brand and Foundation teams
Supporting the development of creative briefs, timelines and project documentation
Assisting in routing projects through the digital project management system and helping track milestones, approvals and deadlines
Conducting market and competitive research to support campaign planning and positioning
Assisting with drafting, editing and optimizing content for print and digital channels, including website updates (choa.org)
Coordinating logistics for fundraising marketing initiatives and sponsorship activations
Providing pre- and post-production support for marketing materials and campaigns
Compiling data and assisting in building performance reports and competitive analyses
Attending internal and stakeholder meetings to capture notes and support follow-up action items
Assisting in maintaining brand standards and consistency across deliverables
Providing general production and administrative support to marketing liaisons as needed
Develops and implements projects as assigned, which could include events, activities, programs, or research studies.
Creates and carries out a cohesive plan for each assigned project. Establishes and maintains contact with all appropriate individuals to ensure that the plan is implemented in the best interest of the organization.
Executes administrative and operational tasks for assigned projects.
Supports and participates in the continuous assessment and improvement of the quality of services provided and projects produced.
Understands and complies with infection control, safety, and OSHA procedures and regulations, while meeting all in-service requirements as outlined per policy.