Marketing Intern | Part-Time | Mullins Center (UMass-Amherst)

Oak View Group • Amherst, MA

128d • $38 - $39

About The Position

This hands-on internship offers the opportunity to gain valuable, real-world experience, in a wide range of marketing initiatives for concerts, family shows, sporting events, and more. From grassroots promotions to digital advertising, you'll assist in creating buzz and driving ticket sales for some of the most exciting events in Western Massachusetts. The Marketing Intern will learn how to handle challenging situations which will require strong communication skills and problem-solving. The position is designed to provide opportunities that create learning and development experiences to enhance the intern's future career prospects. This role will last from approximately September 8, 2025 and will end on May 15, 2026. This role pays an hourly rate of $38.00 to $39.00. This position will remain open until November 28, 2025.

Requirements

• Effective written and verbal communication skills.
• Highly motivated individual with ability to work in a team environment.
• Must be a graduate student.
• Availability to work 10 hours a week, including evenings and weekends.
• Working knowledge of Microsoft Word, Excel, PowerPoint, and Publisher.
• Working knowledge of Adobe Photoshop and Acrobat Reader a plus.
• Must have working knowledge of social media platforms, including Tik Tok.
• Well organized with ability to prioritize and handle multiple assignments in a fast-paced environment.

Nice To Haves

• Recommended for Sport Management, Marketing, Communications, Management, or Hospitality Majors.

Responsibilities

• Help the Marketing Department with events and promotions for The Mullins Center, while learning about arena operations and functions.
• Social media responsibilities.
• Working with BO manager on planning a media calendar for the building while learning best practices in social media engagement.
• Help proofread ad copy, radio spot copy, press releases, weekly e-blasts, etc.
• Conducting demographic and psychographic research for various events and projects.
• Attend meetings with potential partners and learning how to execute marketing with third-party partnerships.
• Assisting with grassroots marketing, including creation and distribution of flyers, hanging posters, tabling and creating relationships with various retailers to promote events.
• Participate in developing and implementing event marketing plans and promotions.
• Learn E-mail management, website management and venue reporting at the Mullins Center.
• Perform variety of event day responsibilities within the Marketing Department, such as assisting with in game promotions, gathering consumer feedback, and helping with overall customer service.
• Help with planning and organizing of various sales and service initiatives and programs.

Benefits

• Hourly pay rate of $38.00 to $39.00.
• Real-world experience in marketing initiatives.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree