Marketing Intern - Go to Market

BackroadsBerkeley, CA
278d$23 - $28Onsite

About The Position

The Go to Market Intern will play a key role in supporting the Marketing Team to successfully execute a variety of tasks related to the launch of our 2026 itineraries. The main responsibilities of this role include communicating deliverables and timelines cross-departmentally to support catalog production and trip content on the web and performing Quality Assurance across all digital and print creative materials. This role requires someone who is knowledgeable about the creative production process, is extremely detail oriented, and takes the initiative to follow up with stakeholders and contributors. This position offers valuable experience supporting a range of Go to Market tasks in a complex and fast-paced business environment, while contributing to a variety of exciting marketing projects at Backroads.

Requirements

  • Currently enrolled at an accredited university or college
  • Ability to grasp new concepts and systems quickly and efficiently
  • Strong attention to detail and time management skills
  • Proactive mindset with the ability to anticipate needs and take initiative
  • Eagerness to learn, with a drive to explore new ideas
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Ability to think critically and confidently bring questions to the table
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Passion for travel and the Backroads' mission

Responsibilities

  • Build cross-functional workstreams in Microsoft Teams channels
  • Track Marketing production tasks in Excel spreadsheets
  • Assist in QA'ing live web pages
  • Update and clean up content in Drupal CMS
  • Support content and data migration efforts to enable new CMS
  • Prepare, send and track completion of Trip Development assignments; follow up to ensure timely receipt of missing information (e.g. hotel classification, activity levels)
  • Update and post Prospective Guest Itineraries, applying 'previous year' watermark
  • Create and link Flipping Book (digital catalog)
  • Download and stage and collect credits for guest/leader photo submissions
  • Create image galleries for print projects in Portfolio
  • Refresh photos and videos for Travel Agent portal

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) with company match, flex plan, and parental leave
  • Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips
  • Complimentary trips and trip discounts for employees, and trip discounts for employees' friends and family
  • Outdoor industry discounts and deals
  • Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
  • Wellness programs and regular lunchtime bike rides and yoga
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