Marketing Integration Specialist

PepsiCo • Winston-Salem, NC

1d

About The Position

This person contributes to Pepsi Beverages North America success by developing, executing, refining and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.

Requirements

• Bachelor’s degree in Marketing or related discipline
• Intermediate in Microsoft Office Excel, PowerPoint, Word
• 2 to 3 years of experience in marketing roles that demonstrate either creative execution (such as hands-on communications, customer-facing materials, or basic graphic design) and/or analytical marketing capabilities (such as understanding customer buying behavior, trends, and data-driven insights).
• Ability to translate insights, concepts, or data into clear, actionable marketing programs.
• Experience working across multiple workstreams and adapting prior marketing experience to different business needs.
• Strong attention to detail with the ability to balance creativity and analytical thinking.
• Experience collaborating with cross-functional partners, including Sales and Marketing teams.

Responsibilities

• Develop and coordinate events to promote period & trimester programs
• Identify and collect key information during program conception and manage through implementation stages
• Design processes to collect, analyze, and disseminate key information to execute the program
• Integrate customer, marketing and competitive information into usable plans of action
• Design and author educational program materials to enable frontline employees to effectively sell and execute the program
• Perform information analysis to identify trends and patterns of data
• Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution
• Maintains an on-going awareness of customer, segment and industry trends by reviewing professional literature and wiring with headquarters and field-based business partners
• Recognizes key customer, market and competitive information and shares information internally
• Accountable for forecasting and conducting post-selling initiative return on investment
• Demonstrate creativity for web banner design, customer facing emails and promotional materials

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees