Marketing Insights Researcher

Meta Platforms, Inc.•New York, NY

54d

About The Position

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Requirements

Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
Education: Bachelors degree required, MA or PhD preferred

Nice To Haves

12+ years of research experience
Experience in the technology space
Experience in developing AI features for Hardware/Device
Experience in leading insights-focused product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making
Experience collaborating proactively and effectively with a broad variety of partners
Experience thinking holistically/creatively in addition to technically/analytically

Responsibilities

Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
Translate research findings into actionable insights with clear recommendations
producing highly effective communication that motivates people to apply learnings in marketing and across the organization

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