Vml-posted 8 months ago
Full-time • Entry Level
Remote • Cincinnati, OH
Professional, Scientific, and Technical Services

The Marketing Insights Manager position is responsible for overseeing consumer promotion campaign metrics for their team of direct reports. They work with the client to establish campaign measurement procedures, KPIs and deliverables. The Marketing Insights Manager conducts program and product performance analysis for specified brands and/or campaigns and oversees the deliverables of the team. They are also responsible for building client relationships, being an avid problem solver and providing insights to optimize campaigns.

  • Pull data from various sources to compile and provide marketing recommendations and improvements to assigned client(s)
  • Analyze pep data and compile high level trend insights to share with client teams for future plan implementation and improvements; Capture and publish learnings and best practices
  • Understand systems (Nielsen, iRI, Circana, Clearing House and/or other partner databases) to compute KPI baseline and set goals by brand and/or tactic
  • Present bi-annual/annual overarching coupon/promotions performance including historical category/business unit performance, market & industry trends, shopper behavior, and competitive trends
  • Stay up to date on industry news and trends, providing ongoing insights and recommendations to client
  • Oversee individual campaign performance analysis for team. Review and validate recommendations for real-time and future optimizations.
  • 4-year Bachelor's degree (marketing or management)
  • 1-3 years of promotion management experience
  • Experience and knowledge in working with Nielsen, Circana, and IRI data
  • CPG Experience or working closely with a CPG as a client
  • Proven ability to analyze results and translate to actionable insights and recommendations
  • Experience presenting proposals and recommendations to clients
  • Highly proficient in Excel including building formulas, formatting, creating pivot tables, charts/graphs and potential automation
  • Experience in Microsoft Outlook, Word, Power Point, and Excel
  • Coupon/consumer promotion experience preferred
  • Paid parental leave
  • Work-life flexibility
  • Remote working opportunities
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service