Marketing Insights & Analytics Manager

Vuori, Inc • Carlsbad, CA

74d • $109,000 - $140,000

About The Position

We’re seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You’ll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels—bringing clarity to complexity and driving smarter decisions at every level of the organization.

Requirements

• Bachelor’s degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
• 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field.
• Experience working in DTC, retail, or apparel industries.
• Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.).
• Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights.
• Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery).
• Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies.
• Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership.
• Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams.
• Strong analytical and strategic thinking skills.
• Positive, cooperative attitude and strong interpersonal skills.
• Experience managing and partnering with multiple research suppliers.

Nice To Haves

• Experience with Measured incrementality testing platform.
• Experience with global research and Go-To-Market (GTM) integration.
• Experience informing marketing creative briefs with data-backed insights.
• Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
• Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.

Responsibilities

• Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy.
• Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams.
• Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework.
• Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs).
• Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies.
• Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency.
• Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees