Marketing & HubSpot Specialist

Koltiv•Des Moines, IA

2d•Hybrid

About The Position

The Marketing & HubSpot Specialist plays a critical role in keeping Koltiv’s marketing engine running smoothly. This role owns day-to-day HubSpot operations, maintains clean and reliable marketing data, and delivers polished, human-centered marketing content across channels. The Specialist independently manages key deliverables, solves routine HubSpot challenges, and communicates progress clearly while supporting both marketing execution and its connection to sales.

Requirements

Minimum of 3 years of professional marketing experience.
Strong B2B writing skills with the ability to turn abstract ideas into clear, compelling messages.
Experience with HubSpot or a similar CRM/marketing automation platform and enthusiasm for mastering HubSpot.
High attention to detail and ability to catch errors in content, links, or data properties.

Nice To Haves

HubSpot certifications or experience with CRM administration.
Experience in B2B technology, IT services, or professional services environments.
Comfort using Canva or similar tools for simple graphics.

Responsibilities

HubSpot Administration & Data Integrity Manage daily HubSpot operations and ensure the system remains organized, stable, and easy for others to navigate.
Build and maintain reporting dashboards that track KPIs, sales forecasts and, marketing campaign performance.
Maintain accurate, clean lists and properties; monitor for outdated records and duplicates to uphold a high-quality database.
Oversee partner lead intake and manage smooth, timely routing to the Client Executive (Sales) team.
Build, refine, and monitor simple automated workflows that support lead nurture, follow-up, sales data accuracy. and internal visibility.
Marketing & Content Execution Write and deploy email campaigns, social media posts, blogs, and website updates that reflect Koltiv’s voice and emphasize clarity and human connection.
Translate high-level concepts into polished B2B marketing copy that is easy to understand and act on.
Maintain and update website content through HubSpot CMS, ensuring accuracy, brand alignment, and a clean user experience.
Create supporting graphics using Canva and templates that complement and strengthen written campaigns.
Other duties and responsibilities as assigned based on business needs.