Marketing Generalist

SafetyKit • San Francisco, CA

110d

About The Position

As our first marketing hire, you will own the entire marketing function at SafetyKit. You’ll shape how the company tells its story, creates demand, and builds its brand in the market. This role requires a generalist mindset — someone equally comfortable designing conference schedules, creating compelling case studies, building product positioning, and driving lead generation campaigns. You may not be a master in all but you have a willingness to learn. You’ll partner closely with the CEO, GTM teammates, and engineering to define our marketing playbook and scale the foundation for future growth.

Requirements

• 4+ years of experience across multiple marketing functions (field, brand, product, and / or demand gen).
• Proven ability to independently own projects end-to-end and deliver measurable outcomes.
• Strong communication and storytelling skills with an eye for brand and design.
• Experience at a startup or high-growth company where resources are limited and creativity is critical.
• Willingness to work in-office 5 days a week in San Francisco.

Nice To Haves

• Experience in Trust & Safety, Risk, or Compliance industries.
• Prior work marketing to mid-market and enterprise marketplaces, payments providers, content platforms.

Responsibilities

• Develop and execute our conference and event strategy, from selecting events to organizing presence and measuring ROI.
• Craft and tell the SafetyKit story through customer case studies, thought leadership, and consistent activity on channels like LinkedIn.
• Translate product features into clear customer value propositions, refine messaging, and enable sales with positioning and collateral through Account Based Marketing.
• Build and run campaigns across digital and offline channels to drive awareness, pipeline, nurture, and revenue growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees