Marketing Forcasting Analyst

StrataTech Education Group • Phoenix, AZ

15d • Hybrid

About The Position

We’re looking for a Forecasting Analyst to help shape how we invest in marketing and growth. In this role, you’ll work closely with marketing and media agency teams to forecast advertising spending, lead volume, and conversions—turning performance data into clear insights that guide campaign planning and budget decisions. This role focuses on forecasting advertising spend and performance by analyzing lead and enrollment data and translating those insights into actionable recommendations for marketing and admissions stakeholders.

Requirements

• Bachelor’s degree in Statistics, Data Analytics, Marketing, or a related field
• 3-5 years experience in forecasting, analytics, or business intelligence roles
• Strong analytical skills with experience working with lead, conversion, and funnel data
• Proficiency in SQL and spreadsheet tools (Excel or Google Sheets)
• Experience with data visualization or BI tools (e.g., Tableau, Looker, Power BI)
• Experience creating clear, stakeholder-friendly reports or dashboards

Nice To Haves

• Experience forecasting traditional and digital advertising spend and marketing performance
• Familiarity with paid media platforms (e.g., Google Ads, Meta, programmatic) and attribution concepts
• Understanding of customer acquisition funnels and unit economics
• Experience within the educational industry

Responsibilities

• Develop, maintain, and improve forecasting models to project advertising spend, lead volume and conversion rates
• Analyze historical marketing performance data to identify trends, seasonality, and key drivers of demand
• Assist in the development of annual advertising, student enrollment and start budgets, utilizing forecasting tools to make data-driven decisions
• Model and forecast how changes in budget, channel mix, creative strategy impact lead flow and conversion rates
• Partner with marketing, admissions and finance teams to align forecasts with campaign plans and enrollment targets
• Monitor forecast accuracy and continuously refine assumptions and methodologies
• Conduct scenario planning to evaluate growth opportunities, trade-offs, and risks across marketing initiatives
• Build dashboards and reports that clearly communicate data

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level