Marketing Events Specialist
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About The Position
HdL Companies is seeking a dynamic and motivated Marketing Event Specialist to join our marketing team. The ideal candidate will have experience in event coordination and partnerships, and reporting within a B2B organization. This role will drive brand awareness, lead acquisition, and client engagement through tradeshows, events, and partnerships. This is a hybrid role to our Brea, CA headquarters. In this position, you will be responsible for planning, coordinating, and executing engaging virtual and in-person events, including webinars, industry conferences, trade shows, and client events. You will develop and implement event strategies that align with overall marketing goals, handling all aspects of event logistics including venue selection, vendor management, giveaway inventory, budgeting, bookings, and post-event analysis. Additionally, you will design and execute integrated marketing campaigns related to events and partnerships across multiple channels including email, social media, content marketing, and digital advertising. Collaboration is key in this role, as you will work closely with cross-functional teams, including sales and business unit leaders, to create compelling campaign narratives and assets. Utilizing marketing automation tools, you will manage campaign workflows, audience segmentation, and personalized communication. Building and maintaining relationships with key industry influencers, partners, and stakeholders will also be a critical part of your responsibilities. You will work closely with the Business Development Representative (BDR) and sales team to ensure effective lead handoff and follow-up. Monitoring and analyzing the performance of events and campaigns will be essential, providing regular reports, ROI, and future recommendations on optimization to senior management. Budget management will involve negotiating contracts and agreements with event vendors and partners, managing and tracking event expenditures to ensure all events are executed efficiently and within allocated resources while achieving the best return on investment. Lastly, ensuring high levels of customer satisfaction and engagement through excellent event experiences and communications will be a priority.
