Marketing & Events Manager

Northwest MI Habitat For Humanity•Petoskey, MI

48d

About The Position

The Marketing & Events Manager develops and deploys the organization’s marketing and communication strategies with the goal of increasing engagement in a variety of ways across many stakeholder groups, including donors, volunteers, clients, shoppers, partnering businesses, and more. The Marketing & Events Manager will accomplish this goal through creative marketing across multiple channels (direct mail, print, live news coverage, website, social media, etc.), brand management, public relations, and events.

Requirements

A degree in marketing or communications, or 4 years of direct experience, is required.
Must be knowledgeable of print, email, and social media marketing techniques.
Ability to interpret and analyze data.
Fluent in design and marketing software.
Able to demonstrate excellent written and verbal communication skills.
Must be a natural public speaker.
Self-motivated with the ability to work independently and as part of a team, and with great energy and persistence.
Proven organizational skills, including the ability to manage multiple tasks and projects simultaneously and produce high-quality results quickly and on time.
Critical thinking, problem solving, accuracy, and attention to detail.
Must be able to communicate effectively, verbally and in written format.
Must possess skills in expressing ideas and providing information to others, and eliciting the same.
Makes independent decisions, directs multiple projects simultaneously, works effectively and efficiently under tight timelines, high volumes, and multiple interruptions, prioritizes department projects and schedules.
Valid driver’s license and reliable transportation required.
Willingness to work outside of standard office hours as needed on a regular basis.
Willingness to travel in-state and out of state for appropriate trainings and conferences.
Willingness to lead and train others.
Willingness to speak publicly to small and large groups.
Must pass Criminal Background Check (convictions will be reviewed based on the seriousness of the crime, and a conviction does not necessarily mean disqualification)
Must pass a Sexual Offender Check. Being listed will result in automatic disqualification from employment

Nice To Haves

Video production experience preferred.
Experience with event planning and management preferred.
Experience with website design and management preferred.

Responsibilities

Development and execution of a comprehensive annual marketing and communications plan in coordination with the Director of Development.
Content creation across multiple platforms.
Provide graphic design for various marketing pieces.
Be the go-to person for media requests.
Speak at events and give presentations to schools, clubs, churches, civic organizations, etc., as needed.
Take photos, videos, and capture testimonials to use in marketing materials.
Manage photo and video library.
Assist with the development (write, edit, and design) of impactful materials (donors, volunteers, program services, etc.).
Website management and content creation.
Management of social media channels
Work with local newspapers, radio stations, and TV stations to promote affiliate activities and expand public exposure.
Develop presentation materials, including videos and PowerPoint presentations.
Provide other development and communications support as needed.
Oversee event planning and implementation (fundraisers, community activities: parades, speaking engagements, housing fairs, etc.)
Oversee events committees
Work to develop new event opportunities and ideas
Engage businesses, civic groups, and churches as event sponsors
Be a brand ambassador, promoting the Habitat and ReStore mission throughout the community.
Ensure branding is consistent across platforms and aligned with Habitat International standards.
Review public-facing pieces created by other departments for brand consistency.
Conduct a regular review of the office and ReStore branding to ensure adherence to brand guidelines and find ways to continuously improve brand identity for visitors and shoppers.
Other duties as assigned