Marketing Director

Everything But The House (Ebth) • Cincinnati, OH

265d

About The Position

Everything But The House (EBTH) is a revolutionary marketplace, making it easier to find or sell secondhand goods, headquartered in Cincinnati, OH. EBTH was born out of a passion for helping people via a full-service approach to consignment; revolutionizing how homeowners, estate managers, dealers and collectors connect with a world of shoppers seeking rare and wonderful things. Each day the global auction platform unleashes an ever-changing assortment of art, jewelry, fashion, collectibles, antiques and more, most with a starting bid of $1. EBTH aspires to be the first stop for secondhand online. We stand behind our work and offer every customer the “EBTH Promise”. If we don't uphold our end of the bargain, we'll do our best to make it right. We promise that everything on our platform is authenticated or validated, presented clearly and accurately, and is handled with the utmost care. We are seeking a highly skilled and experienced Marketing Director to set strategy and make marketing decisions on behalf of the organization and for our site, including managing a marketing budget and making the necessary investments to align the organization with its vision for its marketing needs. You will be responsible for optimizing the success of our ecosystem by developing and delivering strategic/innovative marketing strategies focused on acquiring, converting & retaining buyers and sellers. This is a hands-on role for someone with an entrepreneurial spirit. This role will directly manage the teams focused on the development of brand strategy, e-commerce, digital marketing, PR, social & creative content. EBTH just celebrated its largest and most successful year. This position has full P&L ownership over marketing and eCommerce, this position will own the entire marketing funnel developing strategies and KPIs through each phase of the customer journey. As a dynamic company, we move fast and seek to continuously improve - and while this will be a very demanding position, you'll be surrounded by a passionate team of individuals who are dedicated to the common goal of drastically changing the way personal property is sold, bought, and moved across the country - and we have a lot of fun while we're doing it. We're proud of our journey and we're eager to share our story with shoppers, clients, and consignors across the world! Discover everything uncommon at EBTH.COM.

Requirements

• 10-12 years recent experience in a marketing leadership role in a relevant industry.
• In depth knowledge of the online second-hand market, including auction houses, retailers, products, brands and culture.
• Decision making capability is clearly driven by conceptualizing future opportunities and developing strategic and business initiatives.
• Broad and up-to-date knowledge of marketing, including digital, content creation, media planning, advertising, endorsements, PR, and events.
• A track record of developing successful marketing campaigns that combine multiple elements of the marketing mix.
• Exceptional people management skills and proven success.
• Ability to work in a fast paced, entrepreneurial environment.
• Ability to make effective speeches and presentations to employees and senior management.

Responsibilities

• Create & develop cohesive, multi-channel marketing strategies that align to the company's growth targets & profit goals based on business priorities, market trends and customer insights.
• Work with internal teams and agencies to evolve the brand platform and continue to position as a leader in the second-hand marketplace.
• Act as a strategic partner with other senior leadership to ensure alignment for GTM and deliver clear product & marketing concepts.
• Own the strategy for the development and deployment of all brand marketing creative content and campaign creation, refine the brand voice and visual messaging.
• Drive the formation of breakthrough creative campaigns that will effectively articulate the brand vision & provide the foundation for meeting financial goals and drive customer demand and awareness.
• Maintain an active network of national and local influencers who promote the mission/vision of the brand.
• Ensure e-Commerce strategies and efforts align to the company's direction, supporting growth targets and profit goals.
• Partner with Sales, Operations, Logistics, and Tech to manage sell-through inventory to deliver against targets & support revenue and margin targets.
• Optimize online marketing programs with a focus on consumer acquisition, conversion, and retention, efficiently and creatively reaching financial targets with an optimized spend that reaches strategic goals.
• Balance branding and ROI-generating activations.
• Implement opportunities that will grow the business /generate incremental revenue while enhancing brand positioning.
• Ensure consistent customer experience across all marketing touch points - responsible for creating a digital environment that is the best representation of the brand and provides a premium customer shopping experience.
• Provide strategic direction to external agencies responsible for planning, content creation and execution of social media and social advertising.
• Define and implement unified social programs and strategies to increase brand awareness, audience, and engagement.
• Work with cross-functional teams to ensure we are driving business in the key markets.
• Lead, develop and motivate the team responsible for creative, brand marketing, performance marketing & e-Commerce.
• Support growth of the team by providing guidance and clear communication on directives and brand direction - outline clear goals & KPIs.
• Provide hands-on leadership and be data-driven.
• Strong collaboration at all levels of the organization to maintain a high performing team - inspire teamwork, fostering a positive and inclusive culture both within the department and across the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Real Estate