Marketing Director - Governor's Square Mall

Cafaro•Clarksville, TN

14d

About The Position

Governor's Square Mall is seeking a dynamic, results-driven individual with a strong marketing background to lead the department and oversee all related responsibilities. The ideal candidate will bring expertise in advertising, public relations, event planning, and a proven track record in driving sales and securing sponsorships. This role will require the creation and execution of comprehensive marketing plans, promotional events, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a strategic thinker with excellent leadership and communication skills to effectively elevate the mall's brand presence and engagement.

Requirements

A Bachelor’s degree in Marketing or related field
3-5 years' experience managing a Marketing Team and sizable Marketing budget preferred
Knowledge of marketing fundamentals and research
Ability to learn and use new systems
Strong organizational and time management skills
Excellent interpersonal, oral and written communication skills
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Excellent with PC, Excel, MS Word, PowerPoint, and Social Media skills

Responsibilities

Develop and identify new opportunities to increase mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing
Conduct and analyze market research related to the shopping center, using insights to inform the development of the center's marketing plan
Prepare, obtain approval for, implement, and evaluate a comprehensive shopping center Marketing Plan that outlines goals, strategies for attainment, and methods for measuring success, with an emphasis on increasing profitability
Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs
Establish and maintain strong, proactive relationships with all merchants, fostering a spirit of unity and collaboration between the management office and retail partners
Actively engage with community groups and organizations in a Public Relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
Ensure compliance with the Merchants' Association By-Laws and oversee the operation of the Marketing Fund, ensuring procedures are properly followed
Organize and facilitate Merchants' Association or Advisory Board meetings and any other marketing-related committees or events at the center
Supervise the control and organization of office supplies, equipment, marketing payroll, and insurance obligations
Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
Perform mall office duties, including weekend shifts, and work collaboratively with all mall office staff members
Stay informed on industry trends through trade publications, newsletters, and communications with Corporate Marketing Managers and industry peers
Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
Utilize strong sales skills to set meetings, present proposals, and generate income through sponsorships, media partnerships, and on-mall advertising
Be open to periodic travel as required by the role
Stay up to date with social media trends, including Facebook, Twitter, Pinterest, etc., and manage updates on the center’s social media and website as needed