Marketing Director

Regency Retirement Community of Morristown•Morristown, TN

44d

About The Position

This position reports to the Executive Director and is a member of the management team. The primary purpose of your job is to provide oversight in the area of Sales and Marketing as directed/instructed and in accordance with established administration and community policies and procedures. Thus, as MARKETING DIRECTOR, you are delegated the administrative authority, responsibility and accountability necessary for carrying out your assigned duties. You are directly responsible for providing both internal and external marketing for the community. You will manage all details of selling and leasing the community, fully responsible for census growth and stability and management of one employee plus representing the community in a professional manner.

Requirements

College degree in a related field and/or 5years experience in sales management or Regional Sales position

Nice To Haves

Specific experience in aging/geriatrics is preferred but not required.

Responsibilities

Develops and maintains positive relationships with staff, residents and residents' families.
Supports the Service Excellence attitude of the community and serves as a resource to the community for positive senior housing and assisted living alternatives.
Assists the Executive Director and other members of the management team in the planning, developing, organizing, implementing, evaluating and performing of administrative procedures.
Develops and maintains a good working rapport with all departments within the community to assure that services and activities can be properly maintained to meet the needs of quality operations.
Uses expertise and experience to work with prospective residents and their families to lease apartments.
Conducts tours with prospects, families, referral agents and others.
Oversees the move-in process of all new residents.
Develops referral relationships with all appropriate resources.
Maintains all prospect data up-to-date.
Maintains call/visit relationships with all prospects.
Determines appropriate marketing avenues/sources and recommends to the Executive Director buying/placement opportunities.
Effectively manages departmental budget and makes recommendations to Executive Director for updates/changes to same.
Actively pursues new programming, marketing, media and other sources and recommends to the Executive Director buying/placement opportunities.
Maintains all marketing collateral material, making recommendations to Executive Director as necessary, and oversees changes for same. This will include but not be limited to print, ad and website media.
Creates, schedules and manages special marketing events as needed.
Performs other related duties and responsibilities that may become necessary or as directed by the Executive Director.
Manages one employee and guides and directs their sales plans and goals
Fully responsible for census growth and stability and overseeing quarterly plans to move census in a positive way