Marketing Director

Ambarella•Smyrna, GA

About The Position

We are seeking an experienced and strategic Marketing Director to lead our global Press & Media Relations, Analyst Relations, and Developer & Partner Marketing functions. This is a senior leadership role that will shape how Ambarella communicates its value proposition to key external audiences, including media, industry analysts, developers, and technology partners. The ideal candidate is a storyteller with deep expertise in technology marketing, a proven track record in media relations, and the ability to build and execute integrated marketing campaigns that drive awareness and adoption of Ambarella's solutions.

Requirements

Education: Bachelor's degree in marketing, Communications, Business, Engineering, or related field. MBA preferred.
Experience: 10+ years of progressive experience in marketing, with at least 5 years in senior marketing leadership roles within the semiconductor or technology.
Media Relations: Proven track record of successful media relations campaigns with top-tier technology and business media. Strong existing media relationships preferred.
Analyst Relations: Demonstrated experience building and executing analyst relations programs with major technology industry analyst firms.
Developer Marketing: Hands-on experience developing and executing developer marketing programs, creating technical content, and building developer communities. Familiarity with embedded systems, semiconductor SDKs, or hardware platforms preferred.
Content Development: Excellent written and verbal communication skills with a portfolio demonstrating strong copywriting, messaging, and content creation abilities across multiple formats (press releases, blogs, white papers, webinars, etc.).
Campaign Execution: Experience designing and managing integrated marketing campaigns with measurable results.
Strategic Thinking: Strong strategic planning and analytical skills with the ability to translate business objectives into marketing initiatives.

Nice To Haves

Experience in semiconductor, AI, computer vision, or video technology markets.
Familiarity with embedded Linux, AI/ML frameworks, and developer tools ecosystems.
Experience working with global teams across multiple time zones.
Experience at a pre-IPO or high-growth technology company.

Responsibilities

Developer Marketing Strategy: Develop and execute a comprehensive developer marketing program to grow the Ambarella developer ecosystem.
Content Creation & Management: Oversee the creation of high-quality marketing content including technical blog posts, white papers, solution briefs, application notes, video tutorials, webinars, and case studies tailored for developers and partners.
Campaign Development: Design and implement integrated marketing campaigns targeting developers and partners, including product launch campaigns, educational initiatives, and adoption programs. Coordinate campaigns with product marketing and sales.
Partner Enablement: Work with the Partner and Channel lead to develop partner marketing programs, co-marketing initiatives, and channel enablement materials. Support key partner relationships and joint marketing activities.
Digital Marketing Integration: Work with the outbound marketing team to ensure developer and partner content is effectively distributed through Ambarella's website, social media, email campaigns, and developer portals.
Events & Conferences: Represent Ambarella at industry events, conferences, and developer-focused gatherings. Lead Ambarella's presence at events like CES, Embedded World, ISC west, and developer conferences.
Ecosystem Development: Support the growth of Ambarella's developer community through hackathons, developer challenges, online forums, and community engagement initiatives.
Strategy Development: Develop and execute a comprehensive global media relations strategy aligned with Ambarella's business objectives and product roadmap. Identify key media targets, story angles, and messaging frameworks that position Ambarella as a thought leader in Edge and Physical AI.
Media Engagement: Serve as the primary liaison with technology, business, and trade media. Build and maintain strong relationships with journalists and editors at top-tier publications.
Press Activities: Lead all press-related activities including press release development, media briefings, press conferences, trade show media events, and coordinated product launch media campaigns. Ensure messaging consistency across all external communications.
Media Monitoring & Reporting: Track media coverage, analyze sentiment, and provide regular reporting on media relations performance. Manage media clipping services and maintain a media database.
Analyst Engagement Strategy: Build and execute a strategic analyst relations program targeting key industry analysts at firms such as Gartner, IDC, Omdia, and ABI Research. Position Ambarella's technology, market position, and competitive differentiation.
Briefing Programs: Organize and execute analyst briefings in conjunction with major product launches, earnings announcements, and industry events. Coordinate analyst tours and facility visits.
Influence & Feedback: Translate analyst insights into actionable intelligence for product marketing and executive leadership. Respond to analyst inquiries, participate in briefings, and ensure Ambarella is included in relevant research reports.
Competitive Intelligence: Leverage analyst relationships to gather competitive intelligence, market insights, and feedback on Ambarella's positioning relative to competitors.
Reporting & Metrics: Track analyst coverage, maintain an analyst contact database, and provide regular reporting on analyst relations activities and outcomes.