Marketing Director (Remote)

First American • Washington, NV

1d • Remote

About The Position

First American Title is seeking a strategic, execution-focused Marketing Director for its Lender Businesses to drive measurable growth and strengthen competitive differentiation across our Lender Division. This leader will own the marketing strategy, budget, OKRs, and performance outcomes for lender segments, while leading a team of four and partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence (COE) teams (Creative, Performance Marketing, Brand). This is a high-impact role responsible for aligning marketing to clear business outcomes, maturing sales–martech integration and building organizational buy-in around marketing’s supportive and strategic business value.

Requirements

• 10+ years of B2B marketing experience (Mortgage, Financial Services, or Fintech preferred)
• Proven experience owning OKRs and delivering measurable revenue impact
• Strong leadership experience managing and developing teams
• Experience operating in matrixed organizations with multiple stakeholders
• Budget ownership and performance accountability experience
• Strong understanding of CRM, marketing automation, attribution, and funnel analytics
• Executive-level communication and presentation skills

Nice To Haves

• Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred

Responsibilities

• Own Strategy & Divisional Marketing OKRs
• Develop and lead the integrated marketing strategy for Lender Businesses, directly aligned to divisional revenue, retention, and market share objectives.
• Set & Drive KPI Accountability
• Establish, track, and report on key performance indicators including pipeline contribution, lead conversion, wallet share, retention, engagement, and ROMI.
• Build executive-ready performance narratives tied to business impact.
• Lead & Develop a High-Performing Team
• Manage and grow a team of four marketers, setting clear OKRs and performance standards aligned to business outcomes.
• Allocate and optimize marketing investment to maximize measurable return and support growth priorities.
• Partner with Sales & BU Leaders
• Serve as a strategic partner to Sales leadership and Business Unit heads, aligning marketing strategy to pipeline quality, win-rate improvement, and deal velocity.
• Equip sales teams with differentiated product messaging, high-impact collateral, and actionable audience insights that support customer acquisition, expansion, and retention.
• Build shared accountability for revenue outcomes through joint planning and performance transparency.
• Leverage COE Partnerships
• Translate business strategy into actionable briefs for Creative, Performance Marketing, and cross-functional marketing teams.
• Ensure marketing resources drive divisional results.
• Elevate Product Positioning & Sales Enablement
• Translate product capabilities, regulatory considerations, and competitive differentiation into clear, sales-ready messaging frameworks and stage-specific tools.
• Ensure field teams are equipped with compliant, compelling materials that address buyer risk concerns and accelerate decision-making.
• Advance Martech & Funnel Maturity
• Improve integration between Salesforce and marketing automation to better connect awareness, engagement, pipeline, and closed revenue.
• Elevate attribution clarity and funnel transparency.
• Protect & Evolve the Brand
• Ensure lender-facing marketing for all brands/companies reinforces First American’s reputation for trust, expertise, and institutional strength - while thoughtfully integrating innovation.

Benefits

• First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed