Marketing Director

The Law Offices of Josephia Rouse-posted 13 days ago

Full-time • Mid Level

Rockville, MD

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The Law Offices of Josephia Rouse is seeking a metrics-focused leader to shape and execute a forward-thinking marketing vision for the next 5 years. This is a high-impact role offering competitive compensation, commissions tied to brand growth, ROI improvements, and cost-efficient campaign management.

Lead the development and execution of a comprehensive marketing plan
Analyze and optimize current campaigns to increase ROI and brand presence
Manage budgets and improve cost efficiencies across platforms
Mentor and collaborate with internal teams, fostering a positive and proactive culture
Drive client acquisition and elevate firm visibility across all channels
Develop and implement a comprehensive marketing strategy to increase leads, enhance brand presence, and grow client retention.
Allocate and manage a $300,000 marketing budget across channels, including SEO, PPC, social media, and local advertising.
Conduct market research to understand client demographics and competitive positioning, focusing on personal injury and criminal defense clients.
Oversee technical SEO initiatives to improve website performance, search rankings, and conversion rates.
Conduct regular website audits to ensure compliance with SEO best practices, focusing on high-value keywords for divorce and custody searches.
Collaborate with web developers to enhance site architecture, speed, and mobile responsiveness.
Plan, execute, and optimize paid advertising campaigns, including Google Ads and social media platforms, targeting divorce and custody.
Create engaging content for blogs, landing pages, and email campaigns to educate prospective clients and improve conversion rates.
Monitor campaign performance using tools like Google Analytics and provide actionable insights for improvement.
Identify, vet, and manage relationships with external vendors, including SEO specialists, PPC consultants, and content creators.
Ensure timely delivery of services and evaluate vendor performance based on key metrics.
Negotiate contracts and manage vendor budgets to maximize ROI.
Build and manage the firm's online reputation through client testimonials, reviews, and community outreach programs.
Coordinate sponsorships, community events, and partnerships that align with the firm’s brand and values.
Oversee social media strategy to increase engagement and connect with local audiences.
Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels.
Provide regular reports to leadership, highlighting campaign performance, challenges, and recommendations for improvement.
Use analytics to refine strategies and ensure alignment with business objectives.

5+ years of experience in strategic marketing leadership, preferably in legal or professional services
Strong command of analytics, digital platforms, branding, and campaign execution
A team player mindset with the ability to give and receive feedback constructively
Proven success in managing budgets and achieving growth targets
Bachelor’s degree in Marketing, Business Administration, or a related field.
5–7 years of experience in marketing , preferably within the legal industry.
Proven success managing a $300,000 - $500,000 marketing budget with a focus on qualified lead generation.
Expertise in technical SEO, Google Ads, social media advertising, and content marketing.
Strong experience in vendor management, including selecting and evaluating external partners.
Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media management platforms.
Excellent project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
Analytical mindset with a focus on data-driven decision-making.
Exceptional written and verbal communication skills.
Knowledge of legal marketing compliance guidelines and ethics.

Familiarity with family law firm marketing, including local SEO and client acquisition strategies.
Certifications in Google Analytics, Google Ads, or HubSpot.
Experience with client relationship management (CRM) tools tailored to law firms (e.g., Clio, Lawmatics).

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