Marketing Director - Senior Living

Bruceville Point • Elk Grove, CA

2d

About The Position

At Tenfold Senior Living, you’ll make a difference for our residents—and for yourself.
Join our team. Become part of a connected community where you’ll work every day with amazing teammates and seniors, building relationships with people who genuinely appreciate your contribution. You’ll find opportunities to develop your skills and your career.

As the Marketing Director, your ultimate responsibility is to develop relationships with prospective residents and their families, focused on education and empathy, to attract and move in new residents who are well-suited to our community.

Requirements

• Bachelor’s degree or higher, preferred
• 3-5 years of experience in a direct-to-consumer relationship marketing role
• Experience interacting with and deeply relating to seniors
• Meets all applicable licensing and background requirements
• Exceptional written and verbal communication skills
• Alignment with Tenfold core values: curiosity, creativity, resilience, compassion, intention, and contribution

Responsibilities

• Overall management of the prospective resident marketing pipeline and move-in process, guiding prospects and their families through their emotional journey into our community
• Develop and execute thoughtful and creative marketing strategies to target prospective residents and their families, generating new leads
• Professionally and confidently represent Tenfold and our brand to the larger community, including outreach to referral sources, medical providers, support groups and local government officials
• Collaboratively work as part of a cohesive team understand the care needs of existing residents, and help facilitate moves within the community as needed
• Periodically gather and analyze competitive market data, and advise on pricing strategy
• Manage the move-in process for all new residents, including gathering required information and forms and preparing the residency agreement and move-in signing package
• Support residents during their move-in and nesting, including facilitating introductions to key team members and resident ambassadors
• Direct and supervise all marketing activity by hiring, managing, scheduling, and mentoring compassionate and competent Marketing team members
• Educate and train all community team members on their importance to a successful marketing and move-in process

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1-10 employees