Marketing Director for Senior Living

Parallel•Grand Haven, MI

About The Position

We are thrilled to announce that we are hiring a Marketing Director for a Senior Living Community in Grand Haven, MI. We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Requirements

Knowledge of creating and driving sales culture in the community with positive influence and attitude
Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
Exceptional communication skills.
Self-starting, focused, goal-oriented
Business Development: 2 years (Required)
Sales: 2 years (Required)
Driver's License (Required)
Travel: 75% (Required) – local travel to networking events, referral sources, and assessments
Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Nice To Haves

Senior Healthcare: 2 years (preferred)

Responsibilities

Internal and external marketing of the community
Collaborate with an established team to grow the census
Ensure that the brand, image, and reputation of the community are viewed as excellent
Creating and driving sales culture in the community with positive influence and attitude
Identifying new strategies to increase visits to the community
Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
Achieve and exceed census goals
Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
Self-scheduling appointments that can impact Sales in the community
Develop a business development plan and develop integral referral relationships in the community
Knowledge of the competitors in the market and understanding points of difference in our community