Marketing Director (FT - Hybrid)

CSG Consultants•Foster City, CA

2d•$185,000 - $225,000•Hybrid

About The Position

The Marketing Director is responsible for leading and overseeing CSG’s entire marketing function, including both proactive marketing efforts and the proposal development process. In this role, the Marketing Director will manage the Marketing Manager, who handles the firm’s brand management, digital marketing, content creation, and public relations activities, and the Proposal Manager, who leads the proposal team in responding to public sector RFPs essential for securing new municipal contracts. The Marketing Director will align the firm’s marketing strategies with its business development goals, ensuring a cohesive approach to both marketing campaigns and proposal responses that support the growth of the company in the municipal services sector.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership role overseeing both marketing and proposal teams—ideally within the AEC industry or a related consulting environment focused on municipal services.
Demonstrated success in developing and executing high-impact marketing strategies that drive brand visibility, client engagement, and business growth.
Proven ability to assess legacy systems, implement structural improvements, and lead through change with confidence and clarity.
Strong track record of leading, mentoring, and holding teams accountable to performance standards. Skilled in setting clear goals, conducting evaluations, and fostering a culture of ownership, collaboration, and continuous improvement.
Deep knowledge of brand management, digital marketing, content strategy, and public relations. Proficiency with marketing platforms such as Google Analytics, HubSpot, and related tools.
Understanding in public sector RFP processes and the ability to guide teams in crafting persuasive, client-focused proposals that win municipal contracts.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives, deliver persuasive presentations, and develop innovative outreach strategies that resonate with municipal audiences and elevate the firm’s profile.
Strong understanding of visual design principles and the ability to critically evaluate marketing and proposal materials for clarity, impact, and brand alignment.
Proven ability to manage complex, cross-functional projects and budgets. Skilled in prioritizing initiatives, allocating resources effectively, and delivering results on time and within budget.
Data-driven mindset with the ability to analyze performance metrics, extract insights, and adjust strategies to optimize outcomes. Committed to delivering measurable results and demonstrating ROI.
In-depth understanding of the AEC and municipal services sectors, including trends, challenges, and opportunities. Familiarity with public sector contracting and the unique dynamics of municipal client engagement.
Adept at working across departments and with senior leadership to align marketing and proposal strategies with broader business goals. Comfortable navigating ambiguity and building alignment in evolving organizational environments.

Nice To Haves

An MBA or additional certificates in marketing, business development, or change management is strongly preferred.
Experience building or transforming marketing functions is highly desirable.

Responsibilities

Lead and manage the Marketing Manager and Proposal Manager, providing clear direction, mentorship, and performance expectations.
Establish a culture of accountability by setting measurable goals, conducting regular evaluations, and addressing underperformance constructively. Align both teams around shared objectives and foster a collaborative, high-performing environment.
Architect and implement comprehensive marketing strategies that drive both near-term wins and long-term growth. Evaluate existing practices and be prepared to make bold, data-informed changes that modernize and strengthen the firm’s marketing infrastructure. Champion innovation and continuous improvement across all marketing and proposal functions.
Oversee the design and execution of proactive marketing campaigns that build brand awareness, deepen client engagement, and position CSG as a thought leader in the municipal services and AEC sectors. Encourage creative, unconventional outreach approaches—especially in markets where the firm lacks visibility—to generate new leads and expand market presence.
Direct the proposal development process led by the Proposal Manager, ensuring submissions are strategic, compelling, and aligned with client needs. Provide high-level guidance on positioning, messaging, and content development to maximize win rates and reinforce the firm’s value proposition.
Partner with senior leadership and business development teams to identify growth opportunities, define target markets, and shape pursuit strategies. Ensure marketing and proposal efforts are tightly aligned with business development goals, and that materials are tailored to resonate with municipal decision-makers.
Serve as a strategic connector between marketing, proposal, and service line leaders. Facilitate knowledge sharing, align messaging across departments, and identify opportunities to enhance proposals with marketing insights and vice versa.
Safeguard the integrity and consistency of the CSG brand across all marketing and proposal outputs. Collaborate with both managers to refine messaging, visual identity, and tone, ensuring a unified and professional presence in the marketplace.
Define and track key performance indicators (KPIs) for both marketing and proposal functions. Regularly report on campaign effectiveness, proposal outcomes, and team performance to senior leadership. Use data to refine strategies, reallocate resources, and drive continuous improvement.
Develop and manage the marketing and proposal budgets, ensuring efficient use of resources and strong return on investment. Prioritize initiatives that deliver measurable impact and support strategic business goals.

Benefits

Company subsidized medical, dental, vision insurance for employees and family coverage
Health Savings Accounts (HSA) or Health Reimbursement Arrangement (HRA), depending on your selected health insurance plan
Flexible Spending Accounts and Transit/Parking benefits
Group and Voluntary Life insurance
Long-Term Disability insurance
Employee Stock Ownership program
401(k) program with a company match
15 days Paid Time Off (PTO), 12 paid company holidays
California Paid Sick Leave (for part-time/as-needed employees)
Employee Assistance program
Fitness Reimbursement program
Professional Development program