Marketing Director
TalentRemedy•Rockville, MD
6d
About The Position
A well\-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the organization and a portfolio of client partners. This is a senior leadership role responsible for driving measurable marketing performance, ensuring brand consistency, leading a creative team, and serving as the marketing lead on select client engagements.
Requirements
- Bachelorâs degree required
- 5+ years of progressive marketing leadership experience
- Experience operating at a senior level with executives and boards
- Proven ability to develop strategy, manage budgets, and analyze performance metrics
- Strong team leadership skills
- Experience managing social media, websites, and email marketing platforms
- Association or nonprofit experience preferred
- Excellent writing and communication skills
- Proficiency with modern project management tools
Nice To Haves
- Association or nonprofit experience preferred
Responsibilities
- Own overall marketing strategy, positioning, and brand alignment
- Ensure initiatives align with organizational goals, budgets, and contractual scopes
- Establish KPIs and evaluate ROI across campaigns
- Lead and manage a marketing and creative services team
- Oversee execution of campaigns and deliverables to meet client expectations
- Ensure marketing services align with client agreements
- Develop comprehensive marketing plans, budgets, and reporting frameworks
- Research markets and competitive landscapes
- Oversee digital campaigns, email marketing, advertising placements, and promotional efforts
- Monitor performance and adjust strategy as needed
- Guide development of promotional materials and themed initiatives
- Oversee branding and creative direction
- Write, edit, and proof marketing communications
- Oversee social media platforms and content calendars
- Coordinate website content strategy and updates
- Monitor engagement and performance analytics
- Serve as liaison to committees and boards
- Present marketing reports and strategic recommendations
- Support member communications and related engagement efforts
- Contribute marketing strategy and positioning support for new business proposals
Benefits
- Benefits provided upon request.
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What This Job Offers
Job Type
Full-time
Career Level
Director
