Marketing Director

Nextdoor • Los Angeles, CA

233d • $290,000 - $345,000

About The Position

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform. We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others. As Marketing Director reporting into Nextdoor’s Co-Founder and Head of Marketing, Community & Operations, you are a critical leader on the marketing team who will be instrumental in helping to drive our mission forward.

Requirements

• 15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
• Proven B2C and B2B product marketing chops; SMB experience is a plus
• Experience with growth marketing
• Deep understanding of the digital product lifecycle
• Track record of creating campaigns with measurable impact
• Creative and innovative breakthrough ideas that are uniquely suited to our business
• Exceptional writing, storytelling, and presentation skills
• Expertise targeting the right audiences with effective messaging
• Skill securing stakeholder buy-in for marketing initiatives
• Hands-on execution amid competing priorities
• Data-driven decision making and business case development
• Cross-functional product launch and adoption monitoring experience
• Demonstrated team-building with high execution standards
• A sincere interest in the power of local community
• Adaptability in complex, fast-paced environments
• Relentless drive to win with a positive attitude

Responsibilities

• Building effective SMB/Mid-Market GTM and growth strategies
• Developing strategic marketing with compelling business cases
• Creating positioning, messaging, and go-to-market plans driving product adoption
• Championing customer voice to inform product roadmaps and marketing plans
• Executing creative consumer campaigns with measurable results
• Collaborating with marketing and community peers on business objectives
• Fostering a 'test and learn' culture for scalable, innovative experiments
• Thinking globally while enabling integrated marketing campaigns
• Using emerging AI technologies and tools that can help accelerate marketing efforts
• Leading and nurturing a best-in-class team

Benefits

• Compensation will vary depending on your relevant skills, experience, and qualifications.
• The starting salary for this role is expected to range from $290,000 to $345,000 on an annualized basis.
• We expect to award a meaningful equity grant for this role.
• Nextdoor employees can choose between a variety of health plans, including a 100% covered employee only plan option.
• We also provide a OneMedical membership for concierge care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees