Marketing Director

RMD Group-posted 3 months ago
$110,000 - $150,000/Yr
Full-time • Senior
San Diego, CA
501-1,000 employees
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The Director of Marketing is responsible for driving top-line revenue and brand growth across all RMD Group business outlets by developing and executing comprehensive marketing strategies. This role balances strategic planning, creative direction, hands-on daily execution, team leadership, and data-driven decision-making to deliver measurable results. The Director oversees all marketing channels including digital, social, email, print, PR, promotions, and partnerships ensuring campaigns align with business objectives and brand standards.

  • Create and implement annual and quarterly marketing strategies, budgets, and campaign calendars for all venues and business units, including Private Event lead generation.
  • Define and steward brand vision, positioning, and direction in collaboration with executive leadership and agency partners.
  • Translate high-level goals into actionable campaigns, timelines, and KPIs.
  • Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends.
  • Ensure brand integrity and consistency across all platforms, campaigns, and collateral.
  • Provide direction for new venue openings, rebrands, and loyalty programs.
  • Oversee digital advertising strategy and execution (Google Ads, Meta, TikTok, programmatic, etc.), providing budgets and direction to agency partners.
  • Negotiate and manage contracts for print, digital, and partnership advertising opportunities.
  • Review campaign performance and deliver insights/recommendations to senior leadership.
  • Define KPIs and oversee department-wide analytics.
  • Deliver monthly performance dashboards to senior leadership, covering revenue impact, campaign ROI, guest acquisition/retention, and digital engagement.
  • Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations.
  • Establish content strategy and creative standards across platforms.
  • Approve and provide feedback on photography and video produced by Coordinators or external vendors.
  • Work with graphic design vendors and Coordinators to ensure all design collateral meets brand standards and business needs.
  • Ensure all venue menus are current and updated across all platforms.
  • Approve and refine marketing copy drafted by Coordinators, freelancers, or agency partners.
  • Maintain brand tone and integrity across concepts and campaigns.
  • Oversee overall social strategy, influencer initiatives, and platform growth plans.
  • Approve content calendars, captions, and creative assets prepared by Coordinators.
  • Direct website strategy, SEO priorities, and ADA compliance.
  • Ensure review platforms and online listings are properly maintained by Coordinators.
  • Set strategy for CRM growth, segmentation, and campaign objectives.
  • Oversee execution of email campaigns.
  • Review performance reports and optimize future campaigns.
  • Lead ideation of promotions, venue special events, and campaigns that drive revenue and awareness.
  • Assign execution and tracking responsibilities to Coordinators and venue teams.
  • Evaluate success metrics and recommend adjustments.
  • Manage relationships with external PR agencies; oversee strategy and approvals.
  • Provide a high-level direction for PR initiatives and report PR placements and successes to senior leadership.
  • Direct strategy for maximizing reservation/delivery platform features and upsell opportunities.
  • Oversee bi-weekly audits and updates conducted by Coordinators.
  • Lead, mentor, and manage Marketing Coordinators and contractors.
  • Prioritize departmental projects, assign tasks, and ensure deadlines are met.
  • Establish processes, creative briefs, and review/approval systems for the team.
  • Approve departmental budgets, monitor spending, and maintain efficiency.
  • Act as primary liaison with internal stakeholders and external partners.
  • Bachelor’s degree in marketing, communications, or related field preferred.
  • 5+ years progressive marketing experience, including 3+ years in hospitality/full-service restaurant marketing.
  • Proven leadership and team management required.
  • Expertise in digital marketing, CRM, SEO/SEM, social media, influencer, PR, promotions, and events.
  • Strong ability to interpret analytics and pivot strategy accordingly.
  • Proficiency in Microsoft 365, Asana/Basecamp, HubSpot (or similar CRM), Google Ads, Meta Ads.
  • Exceptional organizational and project management skills.
  • Strong communication and leadership skills, with a proactive and adaptable approach.
  • Working knowledge of Adobe Illustrator/InDesign preferred.
  • Full Time/ Exempt position
  • Salary range of $110,000-$150,000
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