Marketing Director
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About The Position
The position involves networking and marketing the community to enhance its reputation through outreach and events. The individual will be responsible for planning, developing, organizing, implementing, evaluating, and directing the community's public relations and marketing programs and activities to maintain and increase census. This includes providing information about programs, services, and practices, developing and maintaining written policies and procedures for the release of information, and assisting department directors in the development and use of marketing and public relations policies. The role also requires establishing rapport between departments, reviewing and updating marketing policies, and assisting in customer satisfaction surveys. The individual will ensure public information materials accurately describe the services provided, organize internal communications, and maintain effective communication with families, residents, and community leaders. Participation in community service and civic groups is expected, along with contacting news media for new programs or promotions. The position may include supervisory responsibilities and requires maintaining confidentiality of resident care information.
