Marketing Director, Superficial Venous

Medtronic•Plymouth, MN

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life Peripheral Vascular is one of the most exciting and dynamic spaces in medical devices, with innovation focused on several therapy areas, including Superficial Venous. Medtronic is the market leader in endovascular treatments for venous disease, offering evidence-backed technologies to improve outcomes and the patient experience. The Global Superficial Marketing Director will drive growth of the Medtronic Superficial Venous portfolio worldwide. This individual will shape the marketing and market development strategy, develop and execute impactful downstream initiatives, and serve as an influencer among key opinion leaders. This leader will also guide a team to accelerate growth, increase awareness, strengthen customer connections, manage product line health, and drive product preference for the Superficial Venous portfolio. _ ______________________________________________________________________

Requirements

Bachelor’s Degree
10+ years with increasing responsibility in marketing and/or sales, with strong preference for both downstream and sales medical device experience
3+ years people management experience with proven track record in recruiting, leading, and developing high-performing teams.

Nice To Haves

Experience in medical device marketing.
Clear, structured thinker with the ability to transform concepts from idea to action.
Excellent communicator, skilled at engaging multiple stakeholder groups.
Demonstrated success in developing relationships with colleagues, including sales teams.
Proven ability to build strong physician relationships and partner with KOLs and key customers to implement effective marketing strategies.
Strong strategic and analytical thinking skills, with the ability to make data-driven decisions.
Solid marketing expertise in targeting, segmentation, positioning, and product launches.
Global mindset with experience working across diverse markets.
Collaborative approach with sales, marketing, regional teams, functional groups, and customers.
Experience developing and executing new strategic approaches.
Experience creating and implementing advertising and messaging campaigns.
Demonstrated success in building, motivating, and coaching high-performing teams.
Ability to lead cross-functional teams.
Skilled at driving decision-making and shaping strategy.
Strong organizational skills.
Ability to prioritize tasks in a fast-paced environment.
Proven capability to manage multiple products and projects simultaneously.
Excellent interpersonal, selling, communication, and presentation skills.
Independence, energy, and a positive attitude.
Ability to adapt and thrive in a dynamic corporate and business environment.

Responsibilities

Lead downstream marketing and market development functions to drive growth of Superficial Venous products.
Develop a strong team of downstream marketers who are innovative, execution-oriented, and experts in their product categories.
Create and implement a cohesive annual marketing plan in partnership with U.S. and global sales teams, as well as cross-functional partners.
Develop and execute marketing programs to drive revenue and market share growth.
Analyze markets and market trends, translating insights into thoughtful long-term strategic planning.
Provide downstream insights for quarterly investor relations and market analytics summaries.
Collaborate with finance and sales to set AOP targets across product lines.
Provide projections of product demand and mix to inform operations build plans.
Implement innovative market development, customer, and patient marketing campaigns to maintain share leadership and expand patient access to therapy.
Foster and develop positive relationships with customers and external partners to support therapy acceptance and the safe, effective use of Medtronic products.
Align with regional (OUS) commercial leaders to develop and launch regional marketing strategies.
Lead the field-based market development team in executing customer and patient education programs.
Develop new product launch plans, including product pricing, channel strategy, messaging, and segmentation.
Identify global expansion opportunities.
Develop and implement operating plans to support product and program launches and achieve desired financial results.
Gain alignment with leaders, including the Marketing VP, Sales Leadership, and cross-functional partners, on strategy and action plans.
Drive prioritization and manage the marketing budget and margin targets.
Ensure strong alignment and competitive planning processes for hospitals, ASCs, and office-based labs.
Lead, manage, and participate in cross-functional teams to ensure collaboration, alignment, and full integration of all disciplines required for successful plan execution and achievement of results.
Ensure alignment across key stakeholders, including the field sales force, global teams, marketing communications, strategy, and pipeline marketing teams.

Benefits

Medtronic offers a competitive Salary and flexible Benefits Package
We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)