Marketing Director, Rosetta Stone

IXL Learning • San Mateo, CA

290d • $200,000 - $250,000

About The Position

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. Rosetta Stone has been the leading language learning program for 30 years, and in this role, you will play a key part in defining the future of the Rosetta Stone brand. You’ll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally. You’ll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more. While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead the marketing for Rosetta Stone for Enterprise, which helps companies like BMW, Sony, and Williams-Sonoma enable their employees to speak and work confidently across language barriers. You’ll oversee strategies for areas including demand and lead generation, field marketing, and product messaging.

Requirements

• BA/BS degree
• 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
• B2B or enterprise marketing experience is a plus
• 5+ years of people management experience, including managing other people managers
• Strategic thinking: Ability to build short- and long-term plans and strategies to achieve goals
• Exceptional written communication skills
• Self-starter, detail- and deadline-oriented, organized, and adaptable
• Excellent verbal communication skills
• Effective coach and team player

Responsibilities

• Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
• Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers
• Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
• Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
• Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
• Devise and implement marketing strategies localized for key international markets to grow our global customer base
• Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
• Lead our B2B marketing efforts for Rosetta Stone for Enterprise, focusing on developing compelling product messaging and materials, and lead generation and lead nurture strategies

Benefits

• Base salary range of $200,000 to $250,000
• Benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree