Marketing Director – Product & Partnerships

Flex•Littleton, MA

About The Position

At JetCool, a Flex company, we’re at the forefront of liquid cooling innovation, delivering advanced solutions that empower our partners in AI and high-performance computing. United by a shared purpose, our teams are pushing the limits of what’s possible and tackling complex challenges. A career at JetCool offers the opportunity to make a real impact by helping build smarter, more sustainable data centers. Together, we’re not just advancing technology — we’re redefining cooling standards to create a more sustainable tomorrow. Job Summary JetCool , a Flex company, is seeking a visionary, hands-on Director of Marketing to lead the development and execution of global marketing strategies that elevate brand awareness, accelerate demand, and deepen strategic partnerships. This role is ideal for a seasoned marketing strategist with a strong technical foundation and a proven track record of working across geographies, engineering teams, and partner ecosystems. You’ll be responsible for building scalable programs across content, digital demand generation, partner co-marketing, and strategic showcases—while managing day-to-day operations, vendor relationships, and mentoring junior staff. Success in this role requires a startup mindset, a creative approach to problem-solving, and the ability to thrive in a fast-paced, high-growth environment.

Requirements

10+ years of B2B marketing experience in data centers, semiconductors, or adjacent industries (cooling, power, AI, compute).
Proven success in global marketing strategy, campaign execution, and partner co-marketing.
Experience working with engineering teams, press and analyst relations, and external creative agencies.
Deep familiarity with Intel, Dell, HPE, NVIDIA, and other ecosystem players.
Strong grasp of technical marketing, including sustainability, liquid cooling, and compute infrastructure.
Exceptional communicator—able to craft compelling narratives across visual, written, and verbal formats.
Proficient in marketing automation, CRM systems, and content management tools.
Strategic thinker with a hands-on approach to execution and team leadership.
Startup mindset: scrappy, resourceful, and energized by building from the ground up.

Responsibilities

Lead JetCool’s co-marketing initiatives with strategic partners including Dell, NVIDIA, Flex, and other OEMs.
Drive JetCool’s placement in partner innovation labs and showcase areas.
Collaborate with partner teams to integrate JetCool into vertical reference architectures (e.g., Financial Services, Healthcare).
Develop training and enablement programs for partner presales and technical communities.
Manage press releases and analyst engagement through outsourced PR firms, ensuring alignment with JetCool’s strategic messaging.
Architect JetCool’s digital marketing strategy across paid, organic, and SEO/SEM channels.
Manage relationships with outsourced vendors for Google Ads, SEO, and digital analytics.
Partner with sales to design and execute integrated campaigns targeting AI, HPC, and hyperscaler segments.
Oversee trade show strategy and execution, ensuring consistent messaging and post-event content capture.
Own JetCool’s messaging framework and evolve it to resonate with hyperscalers, OEMs, system integrators, and vertical buyers.
Manage the content calendar and guide outsourced writers to produce blogs, white papers, newsletters, and social media content.
Develop keynote presentations, sales enablement materials, and technical collateral that support product launches and strategic initiatives.
Define KPIs and build a data-driven dashboard to measure campaign and channel performance.
Manage marketing budget, vendors, and agency relationships to ensure timely and impactful delivery.
Mentor junior staff and foster a collaborative, fast-paced marketing culture.
Support strategic initiatives across sustainability, product positioning, and ecosystem engagement.