Marketing Director, Home
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About The Position
The Marketing Director, Home, will manage the P&L for the category and marketing strategies. They will need to develop the category profitability and brand reputation, including both short and long term growth. In essence, they will be the CEO of their category. They will need to maximize the sales potential and profitability of existing products as well as develop business plans and strategies for New Product Development in the category. They will lead a cross functional team that launches Dyson's newest and exciting technology and grows existing technology. They will develop the go-to-market strategy, working with the sales teams to set joint business plans with retailers. They will hone and localize our creative campaign, and our media strategy. They will work collaboratively with Group in Malmesbury on product pipeline and ranging requirements specific to the US market and retailer set.
