Marketing Director, Government Services

Viasat, Inc.•Reston, VA

7d•Hybrid

About The Position

The Director of Marketing leads strategic marketing initiatives supporting both US and international government, defense, and national security customers. This role crafts market positioning, demand generation, and customer engagement strategies. It involves a sophisticated portfolio of advanced technologies and classified or sensitive programs across several countries and markets. The ideal candidate has deep experience in crafting scalable marketing plans and value propositions for global government markets. They can also adapt to the outstanding requirements of individual countries or regions. They will architect clear, end‑to‑end customer journeys, ensure cohesion across product portfolios, and build repeatable frameworks that provide opportunities for efficiencies, consistency and alignment across markets. This candidate will be proficient in B2G or highly regulated B2B environments. They excel at translating technical capabilities into value propositions that resonate. They understand how to measure marketing’s impact on business value. They work with business development, program teams, and executive leadership to drive growth and mission impact.

Requirements

10+ years of marketing experience with at least 5 years dedicated to the government sector or national security or aerospace, defense, or advanced technology.
Ability to thrive in fast‑paced, ambiguous environments and manage competing priorities across multiple businesses.
Experience managing high-performing and globally dispersed teams (3+ direct reports).
Proven ability to market technical solutions to unique audiences such as senior government officials.
Experience defining and managing multimillion‑dollar marketing budgets.
Exceptional communication, storytelling, and executive‑level presentation skills.
Bachelor’s degree in Marketing, Business, Communications, or related field.
U.S. Citizenship required.
Ability to travel up to 30%

Nice To Haves

Ability to obtain and maintain a U.S. security clearance, if applicable.

Responsibilities

Develop integrated marketing plans aligned with government capture strategies, product roadmaps, and multi‑year growth objectives.
Leverage market, policy, and competitive intelligence to inform go‑to‑market strategy.
Define product, solution, and capability positioning.
Manage annual marketing budgets, ensuring strategic allocation of resources across campaigns, channels, and markets.
Establish KPIs to measure and evaluate marketing effectiveness.
Own market segmentation and buyer personas for multinational audiences.
Drive cohesive messaging that articulates our unique value for government missions.
Adapt core product and solution messaging for specific countries and regions, aligning with local mission needs, regulatory environments, and market dynamics.
Lead the content strategy, producing high‑value materials across the buyer journey.
Partner closely with business development and sales teams to support pipeline development and major pursuits.
Drive strategy for industry events, trade shows, and executive engagements with cohesive messaging and high‑impact presence.
Manage targeted campaigns for priority programs and strategic accounts.
Oversee digital strategy and presence (web, social, video).
Collaborate with PR and Government Relations to align messaging and create breakthrough media coverage.
Lead, mentor, and develop a team of marketing professionals.
Manage external agencies and vendors as required.
Serve as a trusted advisor to senior leaders on market perception, customer engagement, and brand strategy.
Lead cross‑functional collaboration with sales, business development, product, government affairs, and customer success teams.