Marketing Director, Advanced Wound Biotissue (Fort Worth, TX)

Smith+Nephew•Fort Worth, TX

1d•Hybrid

About The Position

At Smith+Nephew, we design and manufacture technology that takes the limits off living. The Marketing Director, Advanced Wound BioTissue leads all downstream marketing efforts for the US BioTissue (skin substitute) business, including GRAFIX, STRAVIX, OASIS, and CENTRIO PRP. This portfolio spans the outpatient, inpatient surgical, physician office, and mobile/home wound care markets and is a key long-term growth driver for the S+N Wound portfolio. The Director will lead a team of downstream product managers and be responsible for developing and executing the annual brand plans and media plans, collaborating across the portfolio with fellow US Directors, and driving above-market growth to reach more patients in line with the company’s growth strategy. Smith+Nephew is a global medical technology company that supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential. The company prides itself on a culture of Care, Collaboration and Courage, working together to innovate and develop exciting technologies, offering competitive salaries and progressive benefits, and caring about employees, customers, patients, and communities.

Requirements

BA/BS required
8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
4+ years of work experience in product marketing within medical/healthcare/pharma

Nice To Haves

MBA, M.S. or advanced degree preferred
Prior experience leading a team preferred, or strong potential as a new people leader
Experience marketing medical devices to surgeons across diverse surgical specialties is strongly preferred
CTP (skin substitute graft) and Medicare Reimbursement experience strongly preferred

Responsibilities

Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
Manage the full Advertising & Promotion budget for all BioTissue brands
Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores
Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
Partner with Market Access to monitor the reimbursement landscape for brands and develop strategic responses to a shifting landscape
Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning