Marketing Director, Advanced Wound Biologics (Fort Worth, TX)

Smith & Nephew•Fort Worth, TX

32d•Hybrid

About The Position

Marketing Director, Advanced Wound Biologics (Fort Worth, TX) Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living. The Marketing Director, Advanced Wound Biologics leads all downstream marketing efforts for the Advanced Wound Biologics (AWB) portfolio that includes SANTYL, IODOSORB, and the expanding Burn and Debridement portfolio brands ACTICOAT, VERSAJET, and BIOBRANE. SANTYL spans Retail, Acute, and Post-Acute/Long-Term Care settings, while the Burn portfolio focuses solely on burn and trauma customers within the acute setting. The Director will lead a team of downstream product managers and be responsible for developing and executing the annual brand plans and media plans, collaborating across the portfolio with fellow US Directors, and driving above-market growth to reach more patients in line with the company’s growth strategy.

Requirements

BA/BS required
8+ years of experience in Pharma or MedTech required in Marketing, Sales, R&D or related functions
4+ years of work experience in product marketing required, with at least 2 years supporting a drug or biologic required
Prior experience leading a team preferred, or strong potential as a new people leader
Experience marketing medical devices or drugs to surgeons across diverse surgical specialties is strongly preferred
Location: Fort Worth, TX (hybrid schedule, 3 days a week in office) and 25% national travel. If remote, 50% travel in the field and to the Fort Worth office.

Nice To Haves

MBA, M.S. or advanced degree preferred
Experience marketing medical devices or drugs to surgeons across diverse surgical specialties is strongly preferred

Responsibilities

Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
Manage the full Advertising & Promotion budget for all BioTissue brands
Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores.
Work closely with Managed Markets and Pharmaceutical distributor account managers to drive channel demand and implement strategies to improve payor access.
Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning
Manage all partner programs related to pharmaceutical product sales and be well informed of FDA regulations that impact drug product marketing and sales.