Marketing Development Representative

Symetri

20d • Hybrid

About The Position

The Marketing Development Representative (MDR) serves as the critical bridge between marketing-driven lead generation and sales execution. Reporting to the VP of Marketing, this role is responsible for the initial qualification and nurturing of inbound and outbound prospects. Using the Sandler PBD (Pain, Budget, Decision) framework, the MDR will identify "Sales-Ready" opportunities, ensuring a seamless handoff to the Sales team.

Requirements

• Experience: 3–5 years in business development, sales, or marketing with a focus on lead generation.
• Framework Knowledge: Familiarity with the Sandler Selling System, specifically the "Front-End" qualification triad (PBD).
• Communication: Ability to use "Reversing" and "Nurturing" styles to uncover needs without high-pressure tactics.
• Technical: Proficiency with CRM systems (Salesforce/HubSpot) and Microsoft Office.
• Analytical Thinking: Ability to assess lead quality and prioritize outreach based on potential ROI.
• Working knowledge of Windows environment and Microsoft Office products
• Knowledge of Customer Relationship Management (CRM) systems
• Professional writing and verbal communication skills
• Ability to communicate thoughts and information via phone or email clearly and concisely
• Ability to work independently and take ownership in work completed
• Ability to work collaboratively with others
• Ability to contribute and work well on a team
• Skill in using talents to positively affect customer experiences
• Highly organized and detail oriented

Responsibilities

• Collaborate with the marketing team by contributing insights and support to the design and execution of strategies that generate and nurture high-quality leads. Ensure smooth transitions between marketing-driven lead generation and the sales team's execution.
• Manage the lead handoff process, optimizing CRM workflows (Salesforce/HubSpot) for efficiency.
• Drive engagement and follow-up efforts after marketing events, webinars, and campaigns.
• Provide feedback to the marketing team on lead quality and campaign performance to refine strategy.
• Identify, qualify, and nurture leads using prospecting tools and marketing insights to generate sales opportunities.
• Engage with leads through outreach using approved messaging and campaign assets, ensuring each prospect receives relevant and timely communication.
• Apply the Sandler PBD framework to ensure every lead passed to sales has a documented Pain, a Budget range, and a defined Decision process.
• Manage the lead handoff process between marketing and sales, optimizing CRM workflows for efficiency.
• Ensure a seamless and positive experience for prospects as they move through the funnel.
• Drive engagement and follow-up efforts after marketing events, webinars, and campaigns.
• Build relationships with attendees and convert them into qualified leads.
• Act as a liaison between sales, marketing, technical, and customer success teams.
• Provide feedback on campaign performance, lead quality, and market trends to improve overall strategy via reports and capturing through our CRM systems.
• Stay up-to-date on market trends, competitor activities, and industry needs.
• Use insights to inform business development strategies and optimize outreach effectiveness.
• Maintain accurate lead records, tracking all interactions and progress.
• Provide regular reports on key performance metrics, including conversion rates and pipeline growth.
• Stay up-to-date on market trends and competitor activities to inform outreach effectiveness.

Benefits

• Generous and flexible time off (FTO), plus eight paid holidays
• Group health insurance with nominal employee contribution
• Employer-paid short- and long-term disability coverage
• Access to optional benefits through a cafeteria plan, including dental, vision, life insurance, wellness reimbursement program, and other supplemental benefits
• Employer match of employee HSA contributions, dollar-for-dollar up to the IRS limit
• 401(k) with company match of up to 4% of base salary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed