Marketing Development Representative

RWS Group

9d•$50,000 - $56,000

About The Position

The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities. MDRs act as the bridge between Marketing and Sales, ensuring that demand generated through campaigns, events, digital channels, and content is rapidly validated, nurtured, and passed to Sales with full context.

Requirements

1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
Strong communication skills across phone, email, LinkedIn, and outreach tools
Experience using CRM systems such as Salesforce (or similar)
Familiarity with marketing automation platforms like HubSpot
Ability to quickly understand customer needs and assess buying intent
Ability to clearly articulate value propositions to prospects
Strong organizational skills and ability to manage multiple leads and follow-ups
Target-driven mindset with focus on hitting KPIs and pipeline goals
Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams

Responsibilities

Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
Engage with prospects via email, phone, and social channels to assess needs and readiness
Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
Convert qualified leads into sales opportunities and contributes to pipeline generation
Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
Follow up on inbound campaigns using outreach sequences
Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
Collaborate with Marketing on messaging, follow-ups, and nurture sequences
Follow defined internal processes (lead routing, opportunity creation, CRM rules)
Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities